Event Information

Join us for this Timer Tip Tuesday session where we’ll explore how timers are leveraging RunSignup’s Ticketing technology to offer parking at cross country events.

During this webinar, we’ll showcase examples of timers and events currently using this technology to enhance the participant experience and improve event-day operations. Whether you’re looking to add value to your timer services or provide your events with new tools for success, this session will give you actionable insights and best practices.

Key Takeaways:

• How RunSignup’s Ticketing platform works for parking management
• Benefits for both timers and event organizers
• Examples of successful cross country events using the system
• Tips to get started with offering parking solutions at your events

Don’t miss this chance to learn how timers are expanding their services and helping events run more smoothly with RunSignup’s innovative ticketing tools.

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Summary of Webinar

Overview

Learn how timers and organizers use TicketSignup to sell and manage cross-country parking (and other meet-day items) with fast checkout, QR-code entry, and the Ticket CheckIn App. Hear real-world tips from timers who’ve implemented parking, admission, and merchandise sales—often covering a big chunk of meet costs while reducing on-site lines and cash handling.

Key Features of TicketSignup

• Fast, simple ticketing: No accounts/logins required. Supports Apple Wallet & Apple Pay.

• Familiar ecosystem: Works similarly to RunSignup, reducing the learning curve.

• Key tools:

  • Ticket Check-In App for seamless on-site validation.

  • Integrated email platform for confirmations and communication.

  • Flexible pricing, caps, and ticket grouping.

  • Store and warehouse (inventory sharing for merchandise).

Why TicketSignup Works for Parking

• Parking is transactional: simple purchase, no age/distance data needed.

• Buyers may not be participants (e.g., parents, family).

• Solves limited parking space issues, remote venues, or offsite shuttle logistics.

• Provides cashless, pre-sold parking to reduce bottlenecks.

• Allows premium/VIP parking tiers and add-ons (e.g., merchandise, programs).

Real-World Timer Experiences

Wolf Creek Race Management

• Introduced TicketSignup at large cross-country meets.

• Used for offsite parking with shuttles and limited VIP on-site parking.

• Sold 700+ passes within days; all VIP sold out.

• Race-day check-in: Used QR codes and check-in app, averaging 3 seconds per car.

Charm City Run Events

• Applied TicketSignup across multiple business arms.

• Solved safety issues at venues requiring offsite parking.

• Leveraged the platform to sell merchandise, programs, and more.

Blueridge Timing

• First used TicketSignup for middle school nationals.

• Benefit: Configurable check-in app for volunteers.

• Created smoother, faster admissions processes.

Benefits for Timers & Organizers

• Revenue stream: Parking and admission fees can cover or offset timing costs.

• Simple training: Check-in app is intuitive; volunteers can learn in under a minute.

• Data collection: Useful for marketing and cross-promotion.

• Professional image: Custom branding (logos, banners) builds trust and value perception.

• No third-party ads: Only event-specific content is shown to buyers.

Best Practices

1. Pre-plan setup: Create parking ticketing pages at least a week in advance.

2. Brand your page: Add banners/logos for professionalism.

3. Offer multiple tiers: Onsite VIP, offsite shuttle, all-day options.

4. Use check-in app: Enables rapid entry and avoids cash handling.

5. Communicate: Use TicketSignup email tools to send QR codes and instructions.

6. Add to contracts: Include TicketSignup as an optional service when pitching to clients.

7. Leverage support: Partner with RunSignup sales/account managers for demos and onboarding help.

Pricing & Partner Program

• Standard fees: 6% + $1 per transaction (4% for donations).

• Can customize fees at the partner account level.

• Option to create secondary partner accounts for ticketing-specific pricing.

• Many timers use the revenue to cover equipment costs, timing fees, or add-ons.

Example Implementations

• Virginia Cross Country Showcase: Multiple time slots, ticket lookup, clear availability.

• MYA Cross Country: Tiered parking passes, combo tickets for all-day access, urgency driven by ticket caps.

Closing Notes

• TicketSignup simplifies parking and admission management, creating safer, more efficient experiences for events.

• Provides new revenue opportunities for timers while reducing headaches for meet directors.

• Easy to implement, especially for those already familiar with RunSignup.

• Support is always available: sales reps, account managers, and RunSignup’s onboarding team can assist with setup or client demos.