We have extended the initial Google Analytics traffic source reporting introduced a couple of months ago to now include e-Commerce data. This means we show you the total checkout $ amount based on where the runner originated. For example, in the data below, the Scranton Half Marathon can see most of the revenue has come from their own website (where they have the RunSignup Registration widget embedded). (direct) means registrations done in RunSignup. It is interesting to see the Mobile version of Facebook has higher revenue than the regular Facebook site – demonstrating the importance of Mobile registration for race.
You can access this right from the Promotion Menu under Google Analytics (which is the source of the data and tracking mechanisms).
Note we only have data for registrations after August 8, 2014.