This past weekend the Tomoka Marathon offered RaceJoy’s tracking and cheers for free to its participants and spectators. 35% of the race’s finishers used RaceJoy’s interactive race day features while on the beautifully unique Old Florida course.
The Tomoka Loop is designated as one of Florida’s Scenic Highway and runners are privileged with this distinction as they experience this picturesque route from the start to the finish. Race organizers treated participants to RaceJoy’s advanced tracking and cheers along with GPS progress alerts from every mile along the course.
RaceJoy’s buyout option provides prominent branding through banner ads, customizable progress alerts and logo placements. RaceJoy’s features also offer an effective tool to reach a broader, more engaged consumer base that extends to remote spectators.
With the RaceJoy buyout, the race receives RaceJoy’s advanced tracking and cheers for unlimited participants and spectators as well as:
- Listing in Featured Races area in RaceJoy for cross promotion
- Custom, basic race information
- Logo placements
- Link to race website
- Customized banner ads
- Interactive course map(s)
- Custom GPS alerts to showcase race/sponsor
- Countdown/start clock
RaceJoy’s interactive features like GPS progress alerts rely on the accuracy of the course maps, and the Tomoka Marathon race director took extra care to insure his race’s maps were accurate for race day with adjustments leading into race week.
Customizable Progress Alerts
Participants can also opt to post these progress alerts to Facebook and Twitter, providing the race with another great branding opportunity reaching potential participants for the following year. There were 5,600 progress alerts sent at the Tomoka Marathon.
Participants and spectators were clearly receptive of the free features and unique race experience, with more than 550 people using RaceJoy over the course of the weekend.
The Tomoka Marathon has appeal for locals and travelers alike. The full marathon route, known as “The Tomoka Loop” brings participants through some of the most diverse natural “Old Florida” scenery with unobstructed vistas of two rivers, inland creeks, marshes, barrier island dunes and beaches, and historic sites.
Thank you to the race organizers of the Tomoka Marathon for your dedication to providing a unique race experience. Congratulations to all the finishers and thank you for all the supporting family and friends!
If you’d like to offer RaceJoy to your participants and spectators, we just need an electronic version of your course map and for you to let your participants know you are offering RaceJoy. You can easily get your race loaded through RaceJoy’s Website or on your race’s RunSignUp dashboard. We require a two-week minimum load time.
Races that want to offer RaceJoy are still able to offer the free-to-the-race option in which the participant and spectator pay 99 cents at a given race.
