RunSignup is releasing the RunSignup AI Chatbot for our free Website V2 in July, 2025.
The RunSignup AI Chatbot is a new free option for Races, Ticket Events, and Membership Organizations using RunSignup’s Websites V2.
The RunSignup AI Chatbot will provide automated answers to participants, attendees and members based on content on the event Website, as well as participant data on the platform, such as race results.
Early users of the RunSignup AI Chatbot technology report a drop in questions from customers of more than 70%.
“We immediately noticed emails nearly came to a halt—so much so that I was worried something was broken. But it turned out the AI agent was just doing its job, answering questions like a trained team member. In the end, we saw an 80% reduction in emails, participants were getting answers faster than we ever could, and we’re now saving 5–10 hours a week on support.”
– David Hutnik, Coastal Race Productions
Building on the success of Queu.ai
Some RunSignup customers began working with Queu.ai in 2024 to reduce their support volume via an AI based chatbot. Daniel Beasley, the founder and builder of Queu.ai and Event Savvy wrote a guest blog about those early successes in May, 2024. We have been working with Daniel over the past year, with a number of customers finding success.
Daniel is joining RunSignup full-time to build a next generation of his event chatbot: RunSignup AI Chatbot. He brings with him the experience of building AI specifically for customer service, as well as hands-on experience with the fast-moving evolution of AI.
Daniel said “I am excited about the opportunity to bring AI based customer service technology to tens of thousands of events by building out the new RunSignup AI Chatbot.”
In the initial release, RunSignup AI Chatbot will have the same functionality as Queu.ai. However, we expect to rapidly add features to provide a number of additional benefits for RunSignup and TicketSignup customers:
- RunSignup AI Chatbot widget built into Websites V2
- RunSignup AI Chatbot built into the Contact Us component in Websites V2
- Real time data integration for things like results, photos, finding a bib number or start corral.
- Participant Management features based on event settings for providing guidance on things like Referral Rewards, Deferrals, Transfer to a friend, Transfer Event, Refunds, etc.
- FAQ component built into our Websites V2 that will help events provide the context needed for providing better answers to customer queries.
- RunSignup | TicketSignup Dashboard access to chat histories and measurements for successful queries and escalated to human queries
- RunSignup | TicketSignup Dashboard tools to improve chatbot responses and provide additional training to the AI model
- Continuous iterative improvements based on customer feedback
- Continuous improvements in the underlying AI models
Another Free Tool for Events
The RunSignup AI Chatbot will be another free tool integrated into Websites V2. Much like our free email and free websites, there are costs for RunSignup in providing this capability. However, we feel a simple business model that helps our customers to succeed is what makes us successful. Our business model is based on us growing only if we can help our customers to grow their business.
Limited Access Program
For the first 6 months, access to the AI Chatbot will be limited as we build more automation to scale the onboarding process to meet customer demand. There will be certain requirements to be eligible:
- Using Websites V2
- Excellent content on Websites V2 that will allow the AI Chatbot to respond to customer queries
- For races, having Results in native RunSignup format
Race directors can get on the list for early access to RunSignup’s AI Chatbot here: https://www.ticketsignup.io/TicketEvent/RunSignupAIChatbotWaitlist
Want to learn more? Join RunSignup and Daniel on 7/16 for a webinar: https://register.gotowebinar.com/register/2120902302516038231
Long Term Vision
We expect two paths to evolve with the RunSignup AI Chatbot:
- Continued improvement for customer service as we have described above.
- Chat capability for signing up for events and buying tickets as models improve.
“I’ve been working with RunSignup for nearly a decade, and their tools have always made my job as a race director and timer easier. The addition of the Queu.ai team to RunSignup is a huge step forward in the use of AI for event registration and participant management. I’ve already seen how powerful the AI chatbot can be in saving time and improving participant support. Combining that with RunSignup’s deep understanding of the endurance space and current technology infrastructure is a game-changer, and I’m excited to see how it evolves.”
– Tony Sapp, Negative Split Productions