The Quick Summary:
- The Endurance Community continues last year’s upward trajectory with event participation up 2% year over year – so all boats are floating for the endurance community, though below last year’s 8% growth pace.
- RunSignup Transaction volume is up 19% vs. our plan of about 9%, always a nice thing to be ahead of plan (mostly due to increased market share in endurance). This allows us to keep our prices low, introduce new free offerings like our Customer Support AI Chatbot and to compensate our employee-owners well.
- Our RunSignup endurance events business is continuing to enjoy market share growth. We have reached 50%+ market share in the US based on our Market Analysis. And we continue to grow with the number of races up 13% (up over 2,000 races) and the number of registrations up 17% (up over 420,000 registrations) from last Q3.
- Our GiveSignup P2P Event business is seeing consistent growth this year with Q2 donations up 21%, well ahead of plan to $27 Million of giving in the quarter.
- Our TicketSignup was up “only” 29%. We had expected more, but the fear of ICE raids led to a number of festival cancellations (WSJ) and lower attendance across the US (Bloomberg) this summer. One of our customers, El Grito of Chicago, who had over 19,000 people last year, cancelled. We still expect TicketSignup to make up 9% of our total transaction volume in 2024 overall (up from 7% in 2024), with the fall being a big season for our customers.
- We have over 50 customers testing our new RunSignup Customer Service AI Chatbot beta. We expect the beta to open up to all customers in the first half of October, and to our ticket customers soon afterwards.
- We continue to invest heavily in leveraging AI internally with a goal of enabling our customers to leverage the power AI brings to events. Our AI Webinar series is very popular – we are providing AI education on a weekly basis.
- Our technology platform continues advancing with over 500 releases in Q3 with meaningful releases for Website V2, Email V2, Fundraising, RaceDay Scoring, and our patent pending Calendar-based Timed Entry Ticketing.
- We announced the return of our Community Grant Program to help give back to the endurance community. Nonprofits working to improve the endurance community should apply by the end of the year to be considered for a grant to be announced at RunningUSA.
Our employee owned company shares our high level numbers and thoughts on the market and technology advances on a quarterly and yearly basis – 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024, Q1 and Q2 of 2025.
Q2 Numbers
Another solid quarter overall. Growing market share in endurance, solid growth in donations. The rapid growth of of our ticket business was held back a bit by fear of ICE raids, with a 19,000 ticket festival cancelling.
The endurance market growth has slowed since last year when YOY participation rates grew by 8%, where it is closer to 2% this year. This chart shows races that were on RunSignup in both 2024 and 2025 so is a direct comparison:
RunSignup also continues to pick up market share with a growing number of races either moving to RunSignup from other older, legacy platforms that have not kept up their technology investments, as well as getting a large percentage of the new events that are being created. These are the totals for the number of endurance events that took place in each month that used our platform:
Here are more detailed numbers in terms of race churn (races over 500, but typically less than 1,000) that did not recur in 2025, as well as races lost to competitors. The no race churn is historically low at only 3.2% and the competitor churn is also incredibly low at 0.9%:
As an example of the breadth of our business, the last day of each month is always strong. On September 30, our customers processed over $3.4 Million with over 67,000 registrations and tickets. The top 5 customers that day accounted for less than 6% of the total. Over 100 events had more than 100 signups that day. There were over 6,500 total events that day that processed transactions on our platform. This breadth of customers brings stability to our business – especially when they stick with us for years and years.
AI
Our Year of AI continues aggressively. Our Weekly AI Webinar Series aimed at providing education for event directors on how AI can be leveraged to improve their events has been very successful.
RunSignup Customer Service AI Chatbot
The RunSignup Customer Service AI Chatbot is a new free option to reduce customer support for races, ticket events, and membership organizations. The chatbot will provide automated answers to participants based on event website content and participant data.
We will be making the beta available to all races and ticket events by mid October. The Private Pre-Beta had over 50 events using the new chatbot and providing us feedback. We have learned a lot, and will continue to make improvements.
AI is the New User Interface of the Future for RunSignup
While this will take 1-2 years to fully evolve, advances in AI is making Chat (and other AI powered interaction models) the new way to talk with traditional transaction and database platforms like RunSignup. It is similar to previous waves of the Web and then Mobile – and potentially more impactful. Here is a diagram we have used to help people understand this shift:
It will eventually enable amazing new interactions like:
- Participants will find events and signup from ChatGPT and other LLM’s. This got a lot closer this week with OpenAI’s announcement of ACP. We detail our plans for enabling Buy It on AI here.
- Event Directors will ask natural language questions in ChatGPT to RunSignup like “Compare my under 30 year old age group participation rates over the past 5 years.” We are making plans to build on the work the team did for the AI Chatbot to enhance our AI infrastructure further and enable all of our developers to begin building AI into new or V2 dashboard pages. Expect to see this come to market in Q2 of 2026 across our products and dashboard pages.
RaceDay Technology
Much like our RunSignup platform with 50%+ market share, our RaceDay Suite has now gotten to the point it is simply the obvious choice for timers. As an example, our recent updates to RaceJoy for Predictive Pace and Mobile Timing App now supporting Automated Photos. Coupled with all of our enhancements to RaceDay Scoring Real Time we made earlier in the year that supports even the largest races, there is simply not a more comprehensive suite of tools timers can bring to help their races have an amazing race day.
Calendar Based Timed Entry Ticketing
At some point our growth will slow in endurance, and our company is in a great position for our Calendar Based Timed Entry Ticketing product to provide years of future growth for our company. It has matured into a very comprehensive and differentiated product from all of the other ticketing vendors for customers that have recurring events. Over a dozen calendar based dashboard pages allow customers to see reports and take action with a level of intuitive control they have never had before.
And overall our ticket product is gaining traction on legacy vendors who have old style business practices of high prices, limited functionality and reselling their events data via ads.
Summary
Our employee owned company continues to operate very well. Delivering great technology, leading the way in AI, providing high grade support from a team that cares. We will be hitting a total of 500 years of employee service at RunSignup before the end of the year – the longevity and experience level of our team continues to build our company.