Setting up a new race, building a website from scratch, or refreshing last year’s content for next year’s event no longer means starting from scratch with the RunSignup AI Assistant. Generate and edit race descriptions and website content with AI directly inside the tools you already use. With RunSignup’s AI Assistant, you can create polished, engaging content faster, maintain consistency across your website, and focus more time on delivering a great race experience.
AI Assistant for Race Setup and Renewal
The RunSignup AI Assistant is available directly within the Race Description field when creating a new race or renewing an existing one. Instead of drafting content manually, you can simply enter a prompt such as: “Give me a fun, festive description for a spring 5K and 1-mile fun run.”
The AI Assistant instantly generates a complete race description, including event highlights, key details, and a compelling call to action. With one click, you can insert the content into your race description or continue refining it with additional prompts.
This functionality is especially valuable during race renewal. Rather than rewriting everything from scratch, you can quickly update your existing content to reflect new dates, themes, or features. For example, if part of your description references last year’s date or outdated details, select that section and provide instructions for the update. The AI Assistant rewrites only the selected portion while preserving the rest of your content. This targeted editing keeps your messaging accurate without requiring a full rewrite.
AI Assistant in the Website Builder
The same AI Assistant is available throughout the Website Builder for Websites V2. You can use it within text components such as FAQs, cards, and more. Whether you are building a new website or enhancing an existing one, the AI Assistant helps you:
- Generate new content for pages and sections
- Rewrite or simplify existing text
- Maintain a consistent voice across your site
- Quickly create structured content like FAQs
By embedding AI directly into the Website Builder, RunSignup eliminates the need to switch between tools or rely on external writing platforms. The RunSignup AI Assistant also makes your transition to Website V2 even smoother and faster.
Why the RunSignup AI Assistant for Race Descriptions and Website V2 Matters
Creating high-quality content is essential for attracting participants and communicating event details clearly. However, it often takes significant time and effort.
The RunSignup AI Assistant reduces that burden by:
- Speeding up race setup and renewal
- Improving clarity and engagement in race descriptions
- Helping maintain up-to-date and accurate information
- Enabling quick iteration and experimentation with messaging
As a result, race directors can launch faster, market more effectively, and deliver a better participant experience.
Best Practices and Tips for Using the RunSignup AI Assistant
To get the most out of the AI Assistant, consider the following tips:
1. Start with Specific Prompts
Provide clear instructions that include details like race type, location, audience, and tone. For example, instead of asking for a “race description,” specify “a family-friendly holiday 5K with festive elements and a strong call to action.”
2. Iterate for Better Results
Use follow-up prompts to refine the output. Ask the assistant to make the tone more energetic, shorten the content, or emphasize specific features like charity impact or course highlights.
3. Use Highlight-to-Edit for Quick Updates
Rather than regenerating entire sections, highlight only the text that needs updating. This keeps your content consistent while saving time.
4. Keep Your Brand Voice in Mind
Review generated content to ensure it aligns with your race’s personality and branding. Adjust wording as needed to match your unique voice.
5. Build Structured Content Faster
Leverage the AI Assistant to quickly create FAQs, schedules, and informational sections. This helps participants find answers easily and reduces support questions.
6. Refresh Content for Returning Events
For annual races, use the AI Assistant to modernize last year’s content instead of starting over. Update dates, themes, and highlights while keeping what already works.
Frequently Asked Questions
How do I access the AI Assistant?
The AI Assistant is available directly within the Race Description field during race setup or renewal, as well as within text components in the Website Builder for Websites V2. It’s fully integrated with the rest of your text editing tools.
Can I edit only part of my content?
Yes. Highlight any section of text and prompt the AI Assistant to revise it. The tool updates only the selected portion.
Do I need to use specific prompts?
You can use simple or detailed prompts, but more specific instructions typically produce better results.
Will the content match my race’s tone?
The AI generates a strong starting point. You can refine the tone by adjusting prompts or editing the output to match your brand voice.
Is the content ready to publish?
In many cases, yes. However, we recommend reviewing and making minor edits to ensure accuracy and alignment with your event details.
Will the AI Assistant be available everywhere I have to add text?
Eventually it will be everywhere and it will evolve to become more powerful as AI rapidly gets better. Our next step is to add this to the Email Builder, and then other features on the dashboard like donations & fundraising setup, milestones & badges, and more.
What else is coming?
A lot. In terms of what you will see on Websites in the near term, we are integrating AI functionality into the Contact Us form to reduce emails to race directors for commonly asked questions like “What time does the race start?” (with any difficult questions still going right to race director inboxes). We are also working on AI Chat integrated into Results.
