How AI Can Help RunSignup Customers

As a technology-first company, we understand that it’s crucial to keep up with the latest advancements and to work with new technology. As such, we’re dedicated to understanding how AI can help us, and in turn, the tens of thousands of events on RunSignup.

More Features, Faster

By encouraging our developers to work with AI, they can increase their productivity 20% while maintaining our strict security standards. That means 20% more features for your events. From free race websites to unlimited email to RaceDay tools, look forward to more capabilities than ever.

Learn More

Personalized Learning

Race directing is hard, and learning new technology can take time. We’re experimenting with multiple AI Agents, all trained specifically on our support documentation, that can help you find answers and learn the backend of RunSignup faster and more efficiently.

Try The AI Agents

Customer Development

Combining our Open API with AI makes it easier than ever for customers to develop their own dashboards, applications and customer engagement mechanisms using AI tools. This means the capability of building and deploying your own results pages, event lists, fundraising leaderboards, and more.

Learn More

RunSignup AI: Vibe Coding Custom Web Applications

RunSignup has always had an open API, allowing customers to use data in custom ways through Zapier or custom integrations. AI introduces a new set of tools that can generate code through a conversation with a model, some of them with a deployment environment. The options for this are endless, allowing customers to build applications, reports, dashboards, and integrations without detailed coding knowledge. A few examples, all built in short timelines with the v0.dev tool can be seen below.

Race List Application

Find a Race

Top Fundraisers Leaderboard

RunSignup AI Library of Applications

RunSignup AI: Interacting with ChatGPT via MCP

(Coming Soon)

“The Model Context Protocol (MCP) is an open standard that enables developers to build secure, two-way connections between their data sources and AI-powered tools. The architecture is straightforward: developers can either expose their data through MCP servers or build AI applications (MCP clients) that connect to these servers.” 

– Anthropic

Find Events MCP:
Educating ChatGPT About Where & When Races Are

RunSignup will have our first MCP over the summer of 2025. We will start with the Find Events MCP so that our customers can get maximum benefit from the emerging AI search. This is implemente via our new OpenAPI and OAuth 2 implementation, making public data generally and easily available.

This means ChatGPT will be able to access our public race information to understand when and where races are happening. With AI quickly emerging as the third marketplace (along with Google & Meta), this ensures that your race will be found when a local runner asks “What races are in Pasadena next weekend?”

Learn More

Secure MCP:
Querying ChatGPT About Your Race Data

RunSignup will implement secure MCP interfaces to our platform. Private information and functionality done on a Dashboard will require login as it always has. Additionally, private data will not leak into the general LLM.

This means race directors will be able to utilize ChatGPT to query their race information for fast, targeted reports that supplement RunSignup’s built in reporting. For example, a race can get detailed information about demographic changes from one year to the next or evaluate patterns in donations throughout the race cycle.

Learn More

Beta AI Agent: Your RunSignup Tutor

One of the greatest assets of AI is it’s ability to actually make people smarter by tutoring them through specific material. Currently, we are experimenting with several AI Agents (chatbots) to see which models are the most useful. In all iterations, we have trained the AI Agent specifically on our help documentation, video content, and resources. Looking for help with a specific feature or wondering if we have a specific tool? Ask an AI Agent for help!

Today, our agent is in beta while we get it up to speed.

Beta Prototype ‘Agent Echo’ can be found as a widget on the lower right corner of our support page (accessed from the link below)

Agent Echo

Don’t worry: our human agents aren’t going anywhere! The AI Agents are an easy place to ask a question you might think is too simple email in (no question is dumb to AI!) and a good first step to help you learn for itself. But, in addition to helping train the AI Agents and create documentation, every question can still be easily escalated to a (living) member of our US-based support team.

Like one agent more than the other? Have feedback on the interaction? We’d love to know! Email us at info@runsignup.com with your feedback.

All the Latest Blogs on AI and RunSignup

May 24, 2025

How ChatGPT Will Interact with RunSignup AI’s MCP

This is a technical blog on how LLM’s like ChatGPT will make use of the RunSignup AI upcoming MCP’s capability. Since MCP is a new concept, there is a little explanation of what MCP is, with details on how RunSignup will implement…

Read More
May 22, 2025

RunSignup AI

We are excited to announce RunSignup AI, a new way for our customers to interact with and leverage the power of the RunSignup platform. AI is rapidly advancing and changing our world. RunSignup is fully embracing AI to help our event customers…

Read More
April 8, 2025

Using AI to Bring Back Paper Registration Forms Fast

Ironically, one of the first customers to test a quick application using the v0.dev tool we’ve recommended for our API built a solution that automatically converts a RunSignup registration into a paper form. Our company was founded on the idea that we…

Read More
April 4, 2025

AI App for Multi-Location Time Syncing for Races

We’ve been talking about using v0.dev to develop and easily deploy AI powered applications. Dave Hunt, one of our support engineers who helps timers (and a timer himself) decided to create an app that allows multiple locations to sync the exact same…

Read More
April 2, 2025

RunSignup Q1 2025 Update

The Quick Summary: Our employee owned company shares our high level numbers and thoughts on the market and technology advances on a quarterly and yearly basis – 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023, and 2024. RunSignup Q1 Numbers It was another solid quarter for our company, with all three…

Read More
March 27, 2025

RunSignup AI Application Sharing Library

Creating applications with the RunSignup API is becoming simpler all the time with AI tools like v0.dev. We are now beginning to share these applications with customers to use directly as well as build additional custom capabilities on top of our base…

Read More
March 26, 2025

Result Kiosk Webpage Built with AI and the RunSignup API

We have another example application built with v0.dev and the RunSignup API – this time a Customizable Results Lookup and Finisher Certificate Page. This application is live and ready for use for races within the past year doing RunSignup Results that is…

Read More
March 18, 2025

Introducing AI Powered Beta Chatbot for Support

RunSignup is embracing the power of AI in 2025 to enhance the way we support race organizers, timers, ticket event directors, and participants. By integrating AI-driven tools, we aim to streamline customer service, provide faster and more accurate responses, and deliver smarter…

Read More
Show More