Introducing RunSignup AI
RunSignup is a technology-first company. As such, we’re dedicated to helping our customers harness the power of AI to reduce customer support, enable customizations, and optimize their events. Like AI itself, our roster of AI products will evolve and grow over the coming months!
RunSignup AI
Chabot
The RunSignup AI Chatbot is here! Starting in July, we are rolling out an AI Chatbot for events. Early adopters report a 70% reduction in support with the chatbot. Learn more and get on the waitlist for early access to an AI Chatbot for your race.
RunSignup AI
for Vibe Coding
Our implementation of Open API with OAuth2 makes it easy and secure customers to develop their own dashboards, applications and customer engagement mechanisms using AI tools. This means the capability of building and deploying your own results pages, event lists, fundraising leaderboards, and more.
RunSignup AI
Agent Echo
Race directing is hard, and learning new technology takes time. Meet Agent Echo, our Beta Support Chatbot trained specifically on RunSignup support documentation. Agent Echo can help you find answers and learn the backend of RunSignup faster and more efficiently.
AI for Your Race
RunSignup AI Chatbot
The RunSignup AI Chatbot is rolling out on a limited basis in July, 2025. Expect a wide release for customers in 2026.
- Free customer service chatbot for all races using RunSignup Websites V2 (with adequate information on their website)
- Early adopters report a reduction in support emails of at least 70%
- Integrated with RunSignup results to quickly and easily pull up results details for individual participants
- More features coming in 2026!
“I’ve been working with RunSignup for nearly a decade, and their tools have always made my job as a race director and timer easier. The addition of the Queu.ai team to RunSignup is a huge step forward in the use of AI for event registration and participant management. I’ve already seen how powerful the AI chatbot can be in saving time and improving participant support. Combining that with RunSignup’s deep understanding of the endurance space and current technology infrastructure is a game-changer, and I’m excited to see how it evolves.”
– Tony Sapp, Negative Split Productions
RunSignup AI for Vibe Coding
RunSignup AI for Vibe Coding enables customers to use the RunSignup platform for custom applications, public-facing pages such as top fundraiser lists, and custom reports within the RunSignup dashboard, using AI tools like v0 and Cursor.
- Implemented securely via Open API and OAuth2
- AI & Code Generation Friendly: Tools like v0.dev, Cursor, GitHub Copilot, OpenAI’s GPT models can directly consume the OpenAPI spec. This allows AI-based systems to understand our endpoints, request parameters, and response formats, enabling them to auto-generate code, UI components, and entire workflows with minimal manual coding.
- Secure Delegated Access: Applications can request granular permissions to access specific parts of a user’s RunSignup data, without requiring users to share account credentials.
RunSignup AI Agent Echo
Want extra help optimizing your race on RunSignup? Agent Echo is our beta Support Chatbot designed to help you get answers, faster.
- Trained on thousands of curated RunSignup support documents and videos
- Includes citations to help you follow up directly from the RunSignup support documentation
- RunSignup human agents are still available to take over when Agent Echo can’t help or you need more detailed assistance!
Coming Soon:
RunSignup AI MCP to Interact with ChatGPT
“The Model Context Protocol (MCP) is an open standard that enables developers to build secure, two-way connections between their data sources and AI-powered tools. The architecture is straightforward: developers can either expose their data through MCP servers or build AI applications (MCP clients) that connect to these servers.”
– Anthropic
Find Events MCP:
Educating ChatGPT About Where & When Races Are
RunSignup will have our first MCP over the summer of 2025. We will start with the Find Events MCP so that our customers can get maximum benefit from the emerging AI search. This is implemented via our new OpenAPI and OAuth 2 implementation, making public data generally and easily available.
This means ChatGPT will be able to access our public race information to understand when and where races are happening. With AI quickly emerging as the third marketplace (along with Google & Meta), this ensures that your race will be found when a local runner asks “What races are in Pasadena next weekend?”
Secure MCP:
Querying ChatGPT About Your Race Data
RunSignup will implement secure MCP interfaces to our platform. Private information and functionality done on a Dashboard will require login as it always has. Additionally, private data will not leak into the general LLM.
This means race directors will be able to utilize ChatGPT to query their race information for fast, targeted reports that supplement RunSignup’s built in reporting. For example, a race can get detailed information about demographic changes from one year to the next or evaluate patterns in donations throughout the race cycle.
Short Videos with a BIG AI Impact
All the Latest Blogs on AI
AI Chatbot Beta Update: What Race Directors Are Saying
As we continue the beta launch of the RunSignup AI Chatbot, we now have 25 completed races using the chatbot with their participants. These early adopters are testing the tool in live race settings, and their usage and feedback are already helping…
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Why Owning and Formatting Your Content Matters for the RunSignup AI Chatbot
RunSignup’s AI Chatbot is transforming participant support. The real advantage is not just in the chatbot itself, but in the fact that RunSignup owns the content layer and controls how the AI agent uses it. This means we can deliver a more…
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Optimizing AI Chatbot Learning with Content Formatting
One of the early lessons we are implementing in the new RunSignup AI Chatbot is formatting the website content so the AI model “learns” the content better and is able to provide better answers. One of the questions we have gotten is…
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How to Use ChatGPT to Help Design Your Event Website
By now, most people know ChatGPT can be used to help create content for their event websites and email. But did you know it can also help you design logos, build color palettes, and even resize images (at this point, it’s still…
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RunSignup AI Chatbot Beta Now Live on Race Websites
RunSignup’s AI Chatbot is now live with our first group of beta races. These events are helping us test and improve the chatbot, while giving their participants a faster, easier way to find race information. See the Chatbot in Action The AI…
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Key Lessons From Building the RunSignup AI Chatbot
As we prepare to ramp up the Beta release of the RunSignup AI Chatbot, we thought it would be interesting to explain some of the lessons we have learned. First, to explain our goal. We want to provide a free AI Agent…
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Upgrading our API Infrastructure for AI – api.runsignup.com
We are in the process of upgrading our infrastructure for our API to ensure we are ready for the future that AI will bring to our platform. As part of that upgrade, we are asking that developers begin to use api.runsignup.com as…
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FAQ Component for Websites V2
Participants always have questions. Now there’s a smarter, faster way to answer them. The new FAQ Component for RunSignup websites makes it easy to display commonly asked participant questions and clear, helpful answers. Whether you’re organizing a race or a peer-to-peer fundraising…
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RunSignup AI for Vibe Coding
RunSignup AI provides tools that help events harness the power of AI. RunSignup AI for Vibe Coding enables customers to use the RunSignup platform for custom applications, public-facing pages such as top fundraiser lists, and custom reports within the RunSignup dashboard, using…
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Introducing the RunSignup AI Chatbot
RunSignup is releasing the RunSignup AI Chatbot for our free Website V2 in July, 2025. The RunSignup AI Chatbot is a new free option for Races, Ticket Events, and Membership Organizations using RunSignup’s Websites V2. The RunSignup AI Chatbot will provide automated…
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Founder’s Corner – AI Comes to Transactional and Database Systems like RunSignup
Part of Bob’s continued ramblings. This thought has been dawning on me the past several months. AI is introducing a new user experience to traditional transactional and database driven systems with Chat interfaces, Vibe Coding, and Agents. This is part of a continuing…
Read MoreRunSignup AI + Zapier AI = Super Flexibility
Customers are discovering the power of RunSignup AI used in combination with Zapier AI. This builds on the solid foundation of the RunSignup API and the integration with Zapier that is used by over 800 races already. RunSignup AI and Zapier AI…
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