The RunSignup AI Chatbot: Early Access Program
The RunSignup AI Chatbot is another free, integrated tool to solve every race’s evergreen challenge: participants who don’t read.
The chatbot will live on your race Website V2, providing an easy way for participants to ask questions and get reliable answers, instantly. An early access program is now available; wide release for all races using Websites V2 is expected in 2026.
To be eligible for the Early Access Waitlist, races must:
- Be using Websites V2
- Have comprehensive content on your Website V2 to teach the AI Chatbot correct answers for your customer queries
- Have Results in a native RunSignup format (for races)
“We immediately noticed emails nearly came to a halt—so much so that I was worried something was broken. But it turned out the AI agent was just doing its job, answering questions like a trained team member. In the end, we saw an 80% reduction in emails, participants were getting answers faster than we ever could, and we’re now saving 5–10 hours a week on support.”
– David Hutnik, Coastal Race Productions
What’s Coming for the RunSignup AI Chatbot
The RunSignup AI Chatbot will initially have basic response capabilities for a limited number of races. However, over the coming months, we will build more automation to scale the onboarding process to give chatbots to all customers who meet the requirements. Additional plans include:
- RunSignup AI Chatbot widget built into Websites V2
- RunSignup AI Chatbot built into the Contact Us component in Websites V2
- Real time data integration for things like results, photos, finding a bib number or start corral.
- Participant Management features based on event settings for providing guidance on things like Referral Rewards, Deferrals, Transfer to a friend, Transfer Event, Refunds, etc.
- FAQ component built into our Websites V2 that will help events provide the context needed for providing better answers to customer queries.
- RunSignup | TicketSignup Dashboard access to chat histories and measurements for successful queries and escalated to human queries
- RunSignup | TicketSignup Dashboard tools to improve chatbot responses and provide additional training to the AI model
- Continuous iterative improvements based on customer feedback
- Continuous improvements in the underlying AI models
All the Latest Blogs on AI
The RunSignup AI Chatbot (BETA) Is Now Open to All Users
Note: The RunSignup AI Chatbot is currently in beta. Features and functionality will evolve as we continue development. We’re excited to announce that the RunSignup AI Chatbot (BETA) is now available to all customers, still in beta, but ready for you to…
Read More
Buy It in ChatGPT
OpenAI made a big announcement yesterday about a new capability they are rolling out to allow buying within ChatGPT, called the Agentic Commerce Protocol (ACP). This comes on top of Google’s recent announcement of the Agent Payment Protocol (AP2). This is exactly…
Read More
New AI Chatbot Features Released
As we get closer to opening the AI Chatbot beta to all customers, we’re continuing to roll out exciting new functionality. These updates give you more control over the chatbot experience and make it easier to ensure the bot reflects your race’s…
Read More
2026 Timer Education Summit
JANUARY 27-28 in TAMPA Elevating Timer Skills, Technology & Community RunSignup is hosting its 2026 Timer Education Summit January 27-28, 2026 at the University of South Florida Health CAMLS facility in Tampa, Florida. This year’s summit continues RunSignup’s commitment to helping timers…
Read More
Introducing the AI Chatbot Page Component
Note: The RunSignup AI Chatbot is currently in beta. This post describes functionality that will be available once the chatbot is open to all customers, as well as details for current beta users. When you turn on the RunSignup AI Chatbot, a…
Read More
Nano Banana? The New AI Photo Editor
What a funny nickname for Google’s Gemini 2.5 Flash Image model – but Nano Banana is a groundbreaking AI-powered image editor built into the Gemini app. Why It’s Gaining Popularity Nano Banana is fast, consistent, and realistic. It can add elements like…
Read More
Back to School 6th Period: RunSignup AI
This is the sixth class in our Back to School series reviewing the key content and updates from the last year before you dive into the busy fall race season. This class covers the rapidly evolving RunSignup AI and how race directors…
Read More
How to Use Canva AI to Help Design Your Event Website
By now, many event organizers are familiar with AI-generated copy from tools like ChatGPT. But did you know Canva’s AI tools can help you create stunning visuals—like logos, banners, photo resizing, and image enhancements—for your event website? In this post, we’ll walk…
Read More
AI Chatbot Beta Update: What Race Directors Are Saying
As we continue the beta launch of the RunSignup AI Chatbot, we now have 25 completed races using the chatbot with their participants. These early adopters are testing the tool in live race settings, and their usage and feedback are already helping…
Read More
Why Owning and Formatting Your Content Matters for the RunSignup AI Chatbot
RunSignup’s AI Chatbot is transforming participant support. The real advantage is not just in the chatbot itself, but in the fact that RunSignup owns the content layer and controls how the AI agent uses it. This means we can deliver a more…
Read More
Optimizing AI Chatbot Learning with Content Formatting
One of the early lessons we are implementing in the new RunSignup AI Chatbot is formatting the website content so the AI model “learns” the content better and is able to provide better answers. One of the questions we have gotten is…
Read More
How to Use ChatGPT to Help Design Your Event Website
By now, most people know ChatGPT can be used to help create content for their event websites and email. But did you know it can also help you design logos, build color palettes, and even resize images (at this point, it’s still…
Read More