In the world of endurance sports, pushing your limits and achieving personal bests are what drive athletes to train relentlessly. But behind the thrill of competition lies a fundamental principle: safety. By their very nature, endurance events are physically demanding and exhausting, making…
After being in the endurance industry for over a decade, we know a thing or two about races. Though we feel qualified to share tips and advice on a number of topics – like race registration, building beautiful event websites, or creating…
James and Shelly Harris, creators of RaceJoy and long-time RunSignup employees, recently hosted their inaugural race: The Firecracker 5K Festival at Chickasaw Point. With years of race experience from multiple perspectives, this was our first time managing the entire process. As long-time employees at RunSignup, our familiarity with RunSignup’s tools allowed us to bring a big-event experience to our community, utilizing features that most first-time organizers might overlook. We thought we’d share our perspective on putting on a first time race with a focus on sponsorships. As many know, registration revenue tends to just cover the cost of producing the event.
While we strive to make the RunSignup platform easy to use, the truth is organizing races is complicated! Because of that, RunSignup customer support has several layers to help you create your best race. This includes support documentation to help you learn…
This week we did a series of 3 webinars on Marketing Analytics for events. Analytics help your event(s) make informed marketing decisions. There are two analytics tools that we covered in our webinar series: RaceInsights and Google Analytics 4. RaceInsights RaceInsights is…
The numbers from 4th of July runs are in! At this point, Turkey Trots are as synonymous with Thanksgiving as pumpkin pie, and the increasing popularity of July 4th runs suggests runners are up for more holiday races. While July 4th races…
We recently held our inaugural RunSignup University. The two day event gave attendees an opportunity to deepen their product knowledge and get the most out of RunSignup. Being there in person was certainly the best way to learn the most, but seats…
Thanks to everyone who joined us for Part 1 of our Marketing Analytics Webinar Series focused on RaceInsights reporting. If you missed the webinar live, it’s not too late to catch up with the on-demand version. You can also find links to…
Referral rewards have been a favorite marketing tool for RunSignup customers since their introduction in 2016. Referrals work like this: How Well do Referral Rewards Work? We know referral rewards work: we’ve seen individual races get as much as 20% of their…
We continue to make continuous improvements on our Membership product. The highlight is the Apple Wallet integration: The Apple Wallet got released yesterday. We now have a standard format for this Apple Wallet code for Memberships that we will be propagating across…