Good (and Bad) Ways to Use AI to Optimize Your Event Website

Event Information

WHEN

ON DEMAND

Learn best practices (and common mistakes) when using AI to improve your Website V2 content and structure.

View Slides

Blog Resources 

How to Use ChatGPT to Help Design Your Event Website

How to Use Canva AI to Help Design Your Event Website

Nano Banana? The New AI Photo Editor

Summary of Webinar 

Overview

This session shows where AI genuinely helps your event website—and where it can hurt. Jen walks through high-value use cases (drafting copy, editing/proofing, visual brainstorming, resizing assets) and common pitfalls (overreliance, off-brand tone, image oddities, hallucinations). You’ll see real prompts, before/after examples, and light demos across ChatGPT, Canva AI, and Gemini (image editing).

Good ways to use AI

  • Drafting content (then human-editing): Site pages, social captions, sponsorship one-pagers, post-race emails. Give specifics (date, location, rain/shine, perks) and a target length/tone.

  • Editing & polishing: Proofread, tighten, reformat, clarify, or change tone to match your brand voice.

  • Visual brainstorming: Generate color palettes (with hex codes), logo concepts, layout ideas, and correctly sized headers/graphics; ask for variations and revisions.

  • Light image work: Crop/resize, add simple banners, remove small distractions, and create background elements.

Prompt snippets (examples):

  • “Write a friendly, 150–200 word race description for [Event], [City], [Date], rain or shine. End with a clear call to register.”

  • “Proofread and shorten to ~120 words. Keep our upbeat, community-focused voice.”

  • “Create a 4-color fall palette with hex codes and a visual swatch.”

  • “Generate a circular 500×500 logo for ‘Save the Dogs 5K’ in our palette: playful font, cartoon dog with running shoes.”

Bad (or risky) ways to use AI

  • Copy-paste publishing without review: AI can hallucinate dates, fees, locations, or add random text—always fact-check.

  • Letting AI define your brand voice: Overuse leads to robotic tone (and emoji overload). Customize outputs to sound like you.

  • Photorealistic people generation: Expect odd hands/faces or invented crowd members. Use AI images thoughtfully; prefer real photos for authenticity.

  • Complex object removal: Tools may smudge backgrounds or invent elements; crop or retake when quality matters.

Demo highlights & lessons

  • ChatGPT: Fast for copy, palettes, simple logos; can iterate (“Add a fourth shoe,” “Swap orange for deep purple”). Review spelling and tiny details.

  • Canva AI: Great for many variations fast; sometimes misses creative intent on headers—be ready to refine or switch tools.

  • Gemini (image edit): Can remove obstructions; inspect closely for invented people or artifacts, then crop as needed.

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