Summary of Webinar 

Overview

This session shows where AI genuinely helps your event website—and where it can hurt. Jen walks through high-value use cases (drafting copy, editing/proofing, visual brainstorming, resizing assets) and common pitfalls (overreliance, off-brand tone, image oddities, hallucinations). You’ll see real prompts, before/after examples, and light demos across ChatGPT, Canva AI, and Gemini (image editing).

Good ways to use AI

• Drafting content (then human-editing): Site pages, social captions, sponsorship one-pagers, post-race emails. Give specifics (date, location, rain/shine, perks) and a target length/tone.

• Editing & polishing: Proofread, tighten, reformat, clarify, or change tone to match your brand voice.

• Visual brainstorming: Generate color palettes (with hex codes), logo concepts, layout ideas, and correctly sized headers/graphics; ask for variations and revisions.

• Light image work: Crop/resize, add simple banners, remove small distractions, and create background elements.

Prompt snippets (examples):

• “Write a friendly, 150–200 word race description for [Event], [City], [Date], rain or shine. End with a clear call to register.”

• “Proofread and shorten to ~120 words. Keep our upbeat, community-focused voice.”

• “Create a 4-color fall palette with hex codes and a visual swatch.”

• “Generate a circular 500×500 logo for ‘Save the Dogs 5K’ in our palette: playful font, cartoon dog with running shoes.”

Bad (or risky) ways to use AI

• Copy-paste publishing without review: AI can hallucinate dates, fees, locations, or add random text—always fact-check.

• Letting AI define your brand voice: Overuse leads to robotic tone (and emoji overload). Customize outputs to sound like you.

• Photorealistic people generation: Expect odd hands/faces or invented crowd members. Use AI images thoughtfully; prefer real photos for authenticity.

• Complex object removal: Tools may smudge backgrounds or invent elements; crop or retake when quality matters.

Demo highlights & lessons

• ChatGPT: Fast for copy, palettes, simple logos; can iterate (“Add a fourth shoe,” “Swap orange for deep purple”). Review spelling and tiny details.

• Canva AI: Great for many variations fast; sometimes misses creative intent on headers—be ready to refine or switch tools.

• Gemini (image edit): Can remove obstructions; inspect closely for invented people or artifacts, then crop as needed.