Marketing Analytics Series Part 2: Google Analytics GA4 – Setup & Key Reports for Your Event(s)

Event Information



This Webinar was the second in our series on analytics for your event. It is for organizations that are not currently using GA4 that are interested in learning how to setup ant use GA4 for their event(s). While all event directors are welcome, the focus is on organizations with multiple annual events; the webinar will take you into Google Analytics to learn how to setup Google Analytics G4 for one or more event.

This webinar will cover:

  • How to create a GA4 account
  • How to set up GA4 integration with RunSignup races & TicketSignup ticket events
  • GA4 Reports Dashboard customization


More Analytics Resources

View Blog Documentation of Setup

View Part 1: RaceInsights

View Part 3: GA4 Explore Funnels & Advanced Reports

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