Event Information
WHEN
ON DEMAND
New to RunSignup and want to dive deeper into some of the platform’s most powerful registration tools? This session has you covered.
In this RunSignup 101, we’ll walk through two core features that can take your event to the next level: Groups/Teams registration and Pricing setup. Whether you’re running a relay, a corporate challenge, or just want to make sure your pricing structure is set up the right way, we’ll show you exactly how to get it done.
Key topics include:
- Setting Up Groups and Teams Registration
- Managing Team Captains and Member Invites
- Configuring Team Sizes and Requirements
- Building Your Pricing Structure
- Creating Registration Periods and Price Increases
- Adding Coupons and Discounts
- And More!
This session is designed for newer race directors, but even experienced users might pick up something new. We’ll answer questions throughout the webinar. This session will be recorded and emailed out the following day to all attendees.
Summary of Webinar
Overview
Pricing is a non-negotiable part of every paid event. Groups and teams are not — they are an optional feature that makes sense for some events and adds unnecessary complexity to others. This session covers both, and the most important takeaway is knowing when to use each and when to leave them alone.
Setting Up Pricing
Pricing lives in the race wizard at Step 3 and can also be accessed anytime via Registration > Dates, Pricing, and Options on your race dashboard.
Tiered pricing is the most common setup. You create registration periods with an open date, close date, and price. RunSignup automatically carries the timeline forward so there are no gaps between pricing tiers. You can have as many tiers as you want, but one to four price increases over the course of registration is typical.
Additional pricing options:
- Strikethrough pricing — displays a crossed-out “original” price next to the current price to show a discount visually
- Capacity-based pricing — price increases after a set number of registrations (e.g., first 50 people at $40, then $55 for everyone after). Useful for creating urgency or rewarding early registrants.
- Max registration counts — cap the number of participants per event, useful for trail and cycling events with course limits
- Age restrictions — set a minimum age for events like marathons and half marathons
Pricing Strategies
| Strategy | Best For |
|---|---|
| Flat pricing | Simple events, first-time race directors, community fun runs |
| Tiered (early/regular/late) | Most events — creates urgency and rewards early registrants |
| Capacity-based | Fast-selling events where you want to reward the first registrants |
Price jump guidance: Aim for $5–$15 increases between tiers. A $20+ jump can feel jarring. Increases should be meaningful enough to motivate action but not so large that they feel punitive.
Match your marketing to your pricing: Send emails 1–2 weeks before each price increase, then follow up every couple of days as the deadline approaches. RunSignup’s automated price increase emails do some of this work for you — turn them on.
Coupons
Coupons are a standard part of most race pricing strategies. Common uses include sponsor complimentary registrations, volunteer discounts, VIP packages, and flash sales. Set up coupon codes via the menu search bar by typing “coupon.” You can configure the discount type (percentage or dollar amount), expiration date, usage limits, and which events it applies to.
Multi-Person Pricing
Multi-person pricing gives a discount to a group of people registering together at the same time. It does not create a team name or any lasting association between participants — they simply register together and receive a discount.
Set a minimum group size (e.g., 3 or more), choose the discount type (per registrant, overall percentage, or fixed cart total), and apply it to the relevant event. When the pricing window closes, it reverts to your standard pricing structure.
Best for: Family fun runs, friend groups, casual group registrations where community structure isn’t needed.
Groups and Teams
Groups and teams are an optional feature that groups participants under a shared team name. It creates a community structure visible within the registration process and on the race page.
Must be turned on explicitly — it will not appear in registration unless you set it up in the system. Navigate via the menu search or Race > Registration > Groups and Teams.
Common uses: Running and cycling relays, school teams, running clubs, corporate teams, social groups, and fundraising teams.
Setup steps:
- Choose a group type (e.g., social team, relay team, corporate team) and give it a description
- Configure general options: password protection (optional), display name for the team/captain, whether the tab shows on the race page, and which events it applies to
- Decide whether to prompt participants to join or create a team on the first page of registration (recommended — leave this checked)
In the registration flow, participants are asked if they want to join or create a team. If yes, they can search for an existing team or create a new one with a custom name.
Group Team Pricing
Setting up groups and teams does not automatically change your pricing. If you need different pricing for team participants, configure it separately under group team pricing. Two main approaches:
Per-member pricing: Each member pays the same amount. Set the price starting from member zero so all members, including the first, pay that rate. Use this for social teams where everyone pays equally.
Relay/lump sum pricing: The first member pays a setup fee (the full team cost), and all subsequent members pay $0. Use the group setup fee field for the lump sum amount. This is the standard model for relay events where one person pays for the whole team up front.
You can also offer a small per-member discount (e.g., $5 off) as an incentive to form teams, by setting the team price lower than your standard registration price.
Multi-Person Pricing vs. Groups & Teams
This is the most common point of confusion — they are completely different features.
| Multi-Person Pricing | Groups & Teams | |
|---|---|---|
| Creates a team name | No | Yes |
| Visible in results/race page | No | Yes |
| Links participants together permanently | No | Yes |
| Discount mechanism | Yes | Optional |
| Best for | Family/friend group discounts | Relays, clubs, community structure |
Using both at the same time is possible but almost never recommended — it creates confusion for you and your participants. Use one or the other, or neither.
Key Takeaways
- Pricing is necessary; groups, teams, and multi-person pricing are not — only use what your event actually needs
- Tiered pricing with 1–4 increases is the most common and effective structure; keep price jumps in the $5–$15 range
- Turn on automated price increase emails and schedule your own marketing emails leading up to each increase
- Multi-person pricing = group discount, no team structure; Groups and Teams = team names and community, optional pricing adjustments — they are not the same thing
- Groups and teams must be explicitly turned on in the system to appear in registration
- Simple is always better — don’t add complexity unless it genuinely serves your event and your participants