Event Information
WHEN
ON DEMAND
In 2025, Daniel is bringing the ultimate AI sidekick for event management to RunSignup customers via the RunSignup AI Chatbot.
This smart tool will train on your event’s details—like schedules, FAQs, and policies—to instantly answer runner questions about registration, courses, and more. Available 24/7, it cuts support tickets by up to 80%, reducing stress and saving time for your team.
In this webinar, we’ll show you how the RunSignup AI Chatbot will:
Integrate with your RunSignup race website
Keep runners informed in real-time
Provide insights to improve future events
Work for races of all sizes—from 5Ks to marathons to festivals
Whether you’re looking to save hours of support time or just want happier runners, this is your chance to see the tech in action and ask questions live. Get ready for what’s next!
Summary of Webinar
Overview
The RunSignup AI Chatbot Early Access webinar introduces a new, participant-facing chatbot designed to reduce customer support workload while improving the participant experience. Built directly into Website Builder v2, the chatbot uses event-specific content, FAQs, and dynamic RunSignup data to answer common questions in real time. This session explains why RunSignup is investing heavily in AI, walks through a live demo of the chatbot in action, outlines near-term feature plans, and previews a longer-term vision where AI agents interact deeply with RunSignup’s platform, APIs, and event workflows.
Why RunSignup Is Building an AI Chatbot
Reinvesting in customer-facing improvements using company profits
Providing a practical, immediately useful AI application (not aspirational)
Reducing repetitive participant questions as reading decreases
Improving visibility into common participant questions to strengthen FAQs
Using aggregated insights to help all events improve documentation
What the AI Chatbot Does Today
Handles Common Participant Questions
Examples include:
Packet pickup location and times
Parking details
Race start times
Refunds and transfers
Confirmation emails
Dog policies and awards
Uses Dynamic RunSignup Data
Registration status
Price changes and deadlines
Participant-specific data (e.g., bib number, results)
Results comparisons between participants
Post-race data like photos (where available)
The chatbot updates automatically when website content or system data changes.
User Experience & Interface
Chatbot appears as a floating bubble across Website Builder v2 pages
Optional dedicated chatbot page with a shareable URL
Customizable greeting message
Conversation starters that change based on event phase (pre-race vs. post-race)
Live Demo Highlights
The demo walked through a full participant lifecycle:
Choosing a race distance
Registering and understanding pricing
Packet pickup directions with Google Maps integration
Parking and race-day logistics
Edge-case questions handled gracefully (e.g., “emotional support turkey”)
Donating to the event
Finding personal results and comparing performances
The chatbot demonstrated:
Context awareness
Dynamic data access
Polite escalation when information was unavailable
Admin & Back-End Capabilities
Chatbot Configuration
Bot display name
Greeting message
Support email routing
Conversation History
View individual participant conversations
Identify common questions
Improve chatbot answers directly by editing questions and responses
Analytics (Planned)
Question frequency trends
Escalation rates to human support
Insights to improve FAQs and content
Short-Term Product Roadmap
Required FAQ component in Website Builder v2
Smart FAQ suggestions based on common questions
Simplified chatbot setup (name, greeting, support email)
Dynamic conversation starters based on event timing
Improved conversation review and answer refinement tools
Long-Term Vision
RunSignup outlined a broader AI strategy focused on:
Becoming the AI events company
Deep integration with RunSignup APIs and permissions
MCP (Model Context Protocol) services to make RunSignup data AI-friendly
Secure authentication (OAuth) enabling AI-driven actions, not just answers
Future AI agents for:
Participant self-service (transfers, deferrals)
Director dashboards (analytics, marketing insights, settings changes)
Beta Program Details
Limited, hand-selected early access group
Admin-only during beta
Requires:
Website Builder v2
An FAQ section
Native RunSignup results publishing (for result-based queries)
Expected beta rollout: late summer
Goal: broader public availability later this year
Key Requirements & Constraints
Website Builder v2 is required
External websites are not supported for training
Chatbots are per race or per event, not shared across events
This avoids misinformation and ensures event-specific accuracy
Support, Escalation & Languages
Chatbot escalates unanswered questions via support email links
Future plans include:
Multiple escalation paths (timer, director, sponsor contact)
Automated escalation emails
Supports major languages automatically when users ask in another language
Final Takeaways
The AI chatbot is free
Designed to significantly reduce participant support workload
Built to evolve rapidly with continuous improvements