Timer Tip Tuesday: Marketing as a Service

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Part of the Expanding Timer Revenue Series: Want to help your races grow while boosting your own bottom line? Don’t miss this edition of Timer Tip Tuesday, where we explore Marketing as a Service — a powerful way for timers to increase revenue by helping events drive registrations.

By offering marketing support to events, timers can provide valuable expertise that directly impacts participation numbers — and more participants means more revenue for both events and timers. Whether included as part of your service package or offered as an add-on, marketing services can set you apart from the competition while making your events more successful.

In this session, we’ll dive into:

• How timers are monetizing marketing support or using it as a competitive differentiator
• Tactics for maximizing RunSignup’s marketing tools, including:
  • Email V2: More powerful, easier-to-use communication
  • Referral rewards: Turn participants into promoters
  • Pricing strategies: Smart tiering and deadlines to drive urgency
• Additional outreach methods, like Facebook advertising and other proven marketing tactics

Whether you’re already dabbling in event marketing or looking to expand your services, this webinar will give you actionable insights to help your events grow and your timer business to increase revenue.