Our Story
At it’s core, RunSignup is an employee-owned technology company for events. Founded in 2010 by Bob Bickel, a race director and runner frustrated by existing online registration solutions, RunSignup continues to focus on building technology that can solve real problems for races and create better event experiences.
With a 100% US-based team that are truly passionate about the events we work with, RunSignup provides first class (free) support whether your race has 30,000 runners or 50.
Our comprehensive, free, end-to-end platform provides solutions from marketing tools to event day management because we believe everyone deserves powerful technology to improve their events.
Today, RunSignup is the largest registration platform for endurance events with 30,000 events using the platform to sign up 10 million participants annually. In addition to the RunSignup platform, we offer TicketSignup for ticket events and GiveSignup for Peer-to-Peer Fundraising Events.
Meet the Owners of RunSignup
As an employee-owned company, the whole RunSignup team is abundantly invested in the success of our customers. From customer support and sales to software development, meet the teams behind RunSignup.
RunSignup’s Guiding Principles
Work >> Learn >> Fun >> Teamwork
Why do our team members get up every morning and come to work? Working hard, learning continuously, having fun, and collaborating with a team are necessary for a fulfilling job and a successful company.
Responsibility >> Trust >> Efficiency
To keep all the disparate parts of a company progressing, every employee needs to feel a sense of responsibility and trust. When that happens, you build a culture that is efficient and forward moving.
Employees >> Customers >> Owners
The key stakeholders of RunSignup are the owners, the employees, and the customers. The needs of all three can only be met by sharing power and building empathy between the groups.
What is The Power of RunSignup?
It’s the network effect. As the number of race directors and runners using our technology has increased, they’ve brought with them new use cases, more data, and new ideas. More users has meant more feedback and more resources to invest in the continuous improvement of our product. Today, because of all of our customers, we have technology that touches millions.
What Happens as RunSignup Grows?
More Event Knowledge
How do we know what technology is needed? Our customers. Your collective experience drives our development priorities.
More Free Technology
More customers means more revenue – and more revenue means more resources to build more technology (and keep it free).
More Marketing Reach
More events means more participants, and the greater the combined network of runners. Your runners become your ambassadors!
More Donation Capabilities
More runners means more attention for your cause, and more dedication to donating and fundraising to help you raise more.
More Free RaceDay Tools
More participant means more spectators – and more need to connect the two to create an unforgettable race experience.
View a Real Time Map of Race Registrations
Watch your registrations (and those from all the other races) in real time, from real locations!
How Many People Use RunSignup?
RunSignup is powered by thousands of running clubs, tens of thousands of events, and millions of participants each year.
- 10 Million annual registrations
- 30,000 events
- 100,000+ Club Members
RunSignup Technology Saves You Money
Technology costs add up fast. RunSignup’s free, purpose-built tools for event websites and email saves you money.
- 12% of 2024 transactions came from RunSignup Emails
- 669 million free emails sent from Runsignup in 2023
- 1,630 custom website domains hosted by RunSignup
RunSignup Marketing Tools Help You Spread the Word
The best source of marketing for your event? Your event participants. RunSignup’s integrated marketing tools incentivize the sharing of your event and create engaging social experiences.
- 7% of transactions come from referrals
- 31% of participants join teams when they are offered
- 10% of race website views come from Facebook
RunSignup Helps You Raise More
The majority of races are organized by or affiliated with a charity. Donations and peer-to-peer fundraising integrate directly into the registration path to increase donation revenue and raise more awareness about your cause.
- $60 million+ donated through events in 2024
- 1 million+ donations made on RunSignup in 2024
- 5,000+ events with peer-to-peer fundraising annually
RunSignup Makes Registration Easy
Life is busy and opportunities are endless. Making registration easy and intuitive on every device limits drop-outs and gets all your participants across the first finish line, whether they are on a laptop or a phone.
- 35% of registrations are via Apple Pay or a saved credit card
- 61% of registrations are on a mobile phone
- 2% of registrations come back because of automated incomplete registration emails
RunSignup Enhances Your Race Day Experience
The race day experience is your grand opus, and the RaceDay Suite gives you the opportunity to create an unforgettable event experience.
- .4.2 million finishers scored by RunSignup scoring software in 2024
- 5.4 million participants checked in by the CheckIn App in 2024
- 4.2 million results notifications sent in 2024
- 2.3 million RaceJoy Users since 2016
- 25 million RaceJoy progress alerts sent since 2016
Company News
2026 Company Strategy
One of our Year End Wrap-up Blogs. Others include 2025 Year in Review, 2025 RunSignup Product Review, 2025 GiveSignup Product Recap, 2025 TicketSignup Product Recap, 2025 Infrastructure Report, 2026 Company Strategy, 2026 RunSignup Roadmap, 2026 GiveSignup Roadmap, 2026 TicketSignup Roadmap. These will come out incrementally between November and early 2026. We executed…
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2025 RunSignup Product Review
One of our Year End Wrap-up Blogs. Others include 2025 Year in Review, 2025 RunSignup Product Review, 2025 GiveSignup Product Recap, 2025 TicketSignup Product Recap, 2025 Infrastructure Report, 2026 Company Strategy, 2026 RunSignup Roadmap, 2026 GiveSignup Roadmap, 2026 TicketSignup Roadmap. These will come out incrementally between November and early 2025. We…
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Welcome, Ashley Cowan!
We are excited to welcome Ashley Cowan to the RunSignup team! Ashley joins our Onboarding & Retention team from Florida and brings a love of customer service and outdoor activities. Learn more about her and what brought her to RunSignup! Where are…
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Welcome, Emma Schaefer!
We are excited to welcome Emma Schaefer to the RunSignup team! Emma joins us from Colorado after a short stint as a part-time employee, and brings a passion for outdoor activities and events big and small. Learn more about her and what…
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Now Accepting Nominations for Timer of the Year Award
We are now accepting nominations for the Alan Jones Timer of the Year Award. In recognition of the remarkable efforts of race timers, this award honors those who have made a substantial and continued impact on the endurance race industry. Named after the industry’s…
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RunSignup Q3 2025 Update
The Quick Summary: Our employee owned company shares our high level numbers and thoughts on the market and technology advances on a quarterly and yearly basis – 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024, Q1 and Q2 of 2025. Q2 Numbers Another solid quarter overall. Growing market share in endurance,…
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Email Infrastructure Upgrades
We apologize for the inconvenient email maintenance that required us to take the sending of emails offline over this past weekend. We had seen a rise in abuse of our email system. Note there was no effect on processing signups and transactions….
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The RunSignup Community Grant Returns for 2026
We are excited to announce the return of the RunSignup Community Grant Program for 2026! The Community Grant returns after a COVID-triggered hiatus to give back to the endurance community. How? The Community Grant supports endurance-related nonprofit organizations. In 2026, $10,000 is…
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RunSignup, TicketSignup, GiveSignup: Which Product is Right For Your Event?
As a company, RunSignup is fully focused creating the comprehensive, end-to-end event technology that event directors deserve. To meet the wildly different needs of different types of events, RunSignup offers three separate technology products: All three platforms are built on the same…
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Welcome, Tyler Long!
We are excited to welcome Tyler to our Support team! To introduce the the RunSignup community to Tyler, we spent some time learning more about his personal and professional life. Read on to get to know Tyler! Where are you from, and…
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Welcome, Shona Price
We are excited to welcome Shona to our team! Shona will be joining our OAR team. To welcome Shona to RunSignup and give her the opportunity to tell her story, we spent some time learning more about her both personally and professionally….
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How Much Does RunSignup Cost?
If there’s one question we get more than any other, it’s “how much does RunSignup cost?” The simple (and accurate) answer is: RunSignup is free for all races! But as a company that values transparency, we’ll take a minute to break down…
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