One of our Year End Wrap-up Blogs. Others include 2025 Year in Review, 2025 RunSignup Product Review, 2025 GiveSignup Product Recap, 2025 TicketSignup Product Recap, 2025 Infrastructure Report, 2026 Company Strategy, 2026 RunSignup Roadmap, 2026 AI Product Roadmap, 2026 GiveSignup Roadmap, 2026 TicketSignup Roadmap. These will come out incrementally between November and early 2025.
We are bringing back our entire development team, with the exception of one person (Jack) on the EventDay team who has decided to be a full time parent (we are very happy for them, and they did convert all of their options to stock, so they will be with us long term!). We have added a few people – Jon Maron (a long time co-worked of Bob and Bruce), Julius Leone (a 9 month coop student last year who is AMAZING, and we are happy he joined us full time upon graduation), and Annie Lace, who replaced Jack on the EventDay team. Everyone keeps getting better – combination of their thirst to learn as well as the extensive use of AI within our development process. This means we are able to take on more challenging projects that can deliver more value to customers. It also means we keep cranking out well over 2,000 releases per year (we wonder when we will get to 3,000!).
With an experienced, talented team we are ready to take on a lot in 2026. Here are our product plans (please see our 2026 AI Product Plan as well).
RaceDay
RaceDay Scoring RealTime – With RaceDay Scoring V5 releasing in 2025, we now can handle the largest and most complex races across many categories – running, XC, cycling, triathlon, lap, paddle, etc. With advanced features that helps make timing simple like data checks and even auto-correction, we are clearly the leaders in scoring software now for timers. And we are not stopping. We continue to make at least monthly releases, incorporating feedback from our customers. So we have a continuing focus on this being the real cornerstone of our RaceDay products. And the timing market is now accepting us as the stable platform they can bet their businesses on.
Results V2 – We have begun a total revamp of our Results display in Website V2. The first phase is putting a “cover page” on results that gives a quicker view of the most recent events, and simple ways to look for past years. We are also trying to help timers show their branding and contact more prominently. This is an early iteration of what this will look like, and we expect this to roll out in early 2026.
Note the one thing missing from this mockup is a chat box to use the new AI Results chat – a kind of super-search.
We will also be doing a revamp of the individual results display. We will be rewriting this in Vue to allow for a more dynamic experience, and more flexibility that will enable us to add features and make changes more easily than we can now.
RaceDay RealTime New RaceJoy UX – One of the most powerful features of RaceDay RealTime is having RaceJoy allow for both chip based predictive pacing and GPS live tracking available in an easy to use app for participants and spectators. RaceJoy is a widely used and stable product, but has needed a refresh for a while. We are finally getting to that in 2026!. The incremental releases will enable races to feel proud to highlight the real time features it brings to any race with the help of our capable Timer Partners.
Checkin for Memberships and Volunteers – Our RaceDay Checkin App and TicketSignup App will be improving their checkin capabilities for both Memberships as well as the upcoming Volunteer V2. We will be enabling the use of TicketSignup and Membership discounts so that a garden or zoo could use our Membership product to give people unlimited access to their venue. This would also allow run clubs to track who comes to Wednesday morning workouts. The new Volunteer product will work with both races and ticket events. And over the course of the year we will be adding tracking of hours for volunteers in combination with the checkin (and out) apps.
Mobile Timing App – Announcer, Continued Photo Improvements and Bluetooth Experimentation – Our Mobile Timing App has proven to be very popular. The addition of easy photo uploads is extremely popular. And the original use of manual timing and backup timing (modern Time Machine) make it an increasingly common stable of our timing partners. We will be adding an Announcer capability very shortly. We also plan to experiment with Bluetooth applications in 2026 as well.
POS Prototyping – Our TicketSignup Calendar Based Timed Entry capability solves some big problems for customers with venues and recurring events. Many of these venues have stores. Our long term ambition is to serve these customers well with an all inclusive solution. Members would scan their membership card and get a discount in the store in addition to free or low cost entry to events. This will require a good Point of Sale solution, including self checkout. We will begin experimenting in 2026 and hope to have a solution in 2027.
TXT Messaging
We had hoped to get this project out the door in 2025, but other priorities emerged (AI!). We have begun development in earnest now and expect Txt messaging to be available by the summer. We will be charging $0.01 per txt to cover our costs. It will be an incremental project that will improve over time and get more and more integrated with our Email Marketing capability and the new Super List capability we are working on (see below).
Super Lists is the big project for 2026. We are about halfway thru this complex project that has taken us longer than anticipated (but we are getting there!). This will be a major upgrade in our list creation capability beyond the many lists we offer today. Super Lists will have a number of features:
- Create a dynamic Super List based on any set of “filters”. For example, you could create a Super List of your most engaged supporters – those who participated in at least 5 events (race and ticket) and volunteered at least 2 times and is a Member. We will eventually expose over 100 filters from race performance to total donations to distance from a location. And the lists are “Dynamic”, which means they are automatically updated so when an email sends, it will assemble the list of contacts in the Super List – picking up recent registrations or donations automatically.
- Automated Contact Merging. We actually developed this powerful capability a couple of years ago and have yet to expose it. We have built a way to match say Bob Bickel and Bobby Bickel based on other common information like address or email. We use a dozen different matching algorithms, and we do in a very clever anonymous manner across our entire database, but only expose the information for the contact information related to each race. For example Bob might have signed up for a dozen different races on RunSignup and we will use that information to relate all of those instances into a single contact, but share only the contact information that each race organization has on Bob. Matching is a feature of higher end CRM systems like Salesforce have and we will be including it for free.
- Tightly Integrated with Email. This will make it easy to create multiple Super Lists to include in email campaigns. The full power of the email system like Automated emails and Drip Campaigns are available to Super Lists in a very easy to use manner. This also means you can use the “Exclude” feature for a Super List if you do not want to bother your top donors with a mass email.
- Super List Export. The Super Lists can be run at any time and the data can be exported, allowing for open use of your RunSignup database of contacts.
This is a very ambitious and complex project. As usual, this will be rolled out incrementally, first with just a few filters and export options that will grow over time. Our goal is to provide the type of functionality found in expensive and overly complex CRM and Email systems for free in a way that any of our customers can easily take advantage of their data in RunSignup to grow their organization and events. Rich gives a little preview and talks about what we are doing in this video:
Website V2 Becomes the Default
In early 2026 we will have Website V2 be the default for all new races being generated from the Wizard. This will significantly upgrade the “Out of Box” experience. We have seen thousands of events move to Website V2 and replace their old websites with our modern technology and a fully integrated experience.
Banner images will now be part of the Image Gallery, which improves ease of reuse across websites and email.
We have a new Color Scheme picker that is just being released and will be part of the new Wizard.
We will also be releasing a new version of Event Lists that will be easier to pick events, and more flexibility and modernization of display options. Event Lists will be able to be put on any Website V2 – so highlight other events on your event website, or create an organization website to list all of your events and have it be dynamically updated.
V2 Platform Completion
We will continue our V2 push beyond Website, Email and Memberships in 2026. Many of these projects are new versions of capabilities we rewrote for the TicketSignup product. For example, Store in TicketSignup is the mix of Add-Ons and Store items in Races, with extra features. We will be bringing this common modern code back over into the RunSignup product as V2. This means more capabilities, modern code, and the benefit of having new capabilities instantly available across any of our products.
The list is long, and development will stretch into 2027, and will vary depending on customer feedback.
- Memberships – The key feature we will be adding is integration with Tickets. This means Members will be able to get discounts for events, allowing for upsell from a less expensive ticket to a membership that provides for more frequent visits. We are also continuing incremental improvements including reporting, contact matching and no account signup like tickets. This screenshot shows how our upcoming Membership Card Designer will work:
- Volunteers V2 – We are (finally!) upgrading our Volunteer capability into a real product. Like the Membership product it will be a separate entity with a dashboard and website and email capabilities baked in. It will be free, and will not provide for any transactions to happen when volunteering. It will have the familiar structure of categories with multiple tasks. It will work with RunSignup and TicketSignup and can be used by Membership organizations as well. As mentioned above, both apps will work for checkin and eventually checkout to track hours.
The new Volunteer product also will allow multi-person and multi timeslot / multi task registration – very frequent requests!
- Data Enhanced Image Project – We have a project that will provide a common data + image design and display capability. This is a refresh of what we do today with Finisher Certificates, but we will use this for other applications like the Membership card as well as milestone badges. This project is currently underway and should see real applications in dashboards in Q1, 2026.
- Registration flow UX Refresh – We are doing a general refresh on the registration process. For example, joining a team, and entering an expected finish time.
- Store V2 – We are going to take the Ticket Store and put it into Races as a Beta, and then slowly improve to be equal to functionality in Add-Ons and the old store currently in races. For many customers the current functionality will work well and provide some nice improvements in terms of display on the front end to customers, and add features like multiple variants (eg. size AND color) to a single item.
- Questions V2 – Again, we are going to bring over the more modern Questions capability in Tickets to Races and gradually increment missing features that Race Questions has today.
- Coupons V2 – Again, we want to bring Coupons over from Tickets and put in Races AND Partners. Coupons V2 has the powerful concept of Coupon Pools that can be shared with a mix of events and memberships.
- No Login – We will bring over the same “no login” capability we use in TicketSignup and increment that with the Contact Matching capability underlying our Super Lists for Memberships and Volunteers. This will make it quicker to signup to volunteer and become a member, yet provide a secure mechanism to get back to a self-serve management page for the user (with email or txt link).
- Loyalty – We will be starting work on a project to look across all products to measure activity and set rewards and discounts. The basic idea is to enable directors to set up a point system for loyalty rewards. Points will be able to be earned from participation in events, making donations, fundraising, volunteering, being a certain membership level, etc. Just like members can earn discounts for races and ticket events, loyalty points will earn discounts or entry or memberships.
- ShopPay – While customers can save credit cards on RunSignup (over 10% of transactions are completed on a saved credit card), there are advancements we would like to make to speed checkout even more.
Peer to Peer Fundraising
We had a lot of great feature additions in 2025 like:
- Bring Back My Fundraiser for Individual and Team
- Fundraiser Milestone Report
- Fundraiser Milestone Notifications
- Fundraiser Self-Serve Management Page
- Slideshow settings for fundraisers
- Donor and Fundraiser Notifications for Manual Donations
- More fields added to Team Fundraiser Captain Reports
Of course P2P events will benefit from all of our other features – particularly TXT Marketing and Super Lists to help target campaigns. One of the big projects we will be rolling out in Q1 of 2026 will be a Fundraiser Email Hub that will empower nonprofits to help create templates that their fundraisers can use to drive giving.
Infrastructure
We will be making some significant investments in our infrastructure this year, most of which will be invisible to our customers. However these investments in keeping our infrastructure up to date, secure and reliable pay dividends over the long term. Some of the investments are major upgrades of operating systems and components in our architecture. Many of the investments will be in supporting our growing AI portfolio of offerings.
Summary
We are in a fortunate position to have a long term team that continues to learn how we can improve our product for our customers. We continue to be able to release more and more software functionality to our customers, and this compounding effect has the benefit of brining a lot of customers to us as a stable vendor.
We sincerely appreciate all of the customer support we receive that allows us to have so much fun creating software for you!