We have completed our free Sponsor Management roll out with Sponsor Offers and Promotion. Sponsor offers provide a way for sponsors to create activation mechanisms beyond a simple logo. This is highlighted on the Sponsor page of the race website:
And allows a sponsor to customize their own unique offer with logo, custom image and text:
Email Offers
In addition to appearing on the website (or widgets on a race’s own website), offers can be automatically sent to participants before and/or after the race. This gives participants something extra and provides your sponsors a way to engage with them. Here is an example email:
Offer Creation
Sponsors can create their own offers, or the race director can via an offer creation/edit page accessed from the Manage Sponsors page:
Then the offer is created with a few simple fields and an image upload. Note we automatically resize the image to the screen width as seen above in the email and sponsor page examples.
Email Sponsor Offers
We have added a new Automated Email for Sponsors. This makes it simple to send an email to all participants automatically before and/or after the race. By default, we create an email for you that includes all of the sponsor offers and sponsors (even if they do not have an offer) that will go out 3 days before your race. You can create additional automatic emails before and/or after the race (but try not to be too pushy). This is done in the automated email section:
The default email is based on your email template. We have added a new email tag for sponsors and their offers: %RACE_SPONSORS_AND_OFFERS%:
We have added two new email tags that you can also use for your own ad hoc emails or create your own scheduled emails:
Summary
This final piece completes the most advanced sponsor management, promotion and activation platform available for races – and it is all free. Invite sponsors, keep track of their status in terms of commitments, invoice them and manage payments, provide a robust variety of visibility options including race websites, emails, offers, photo watermarks, TXT results, RaceJoy banner ads, RaceJoy Progress Alerts, and RaceJoy Sponsor Spots. Give Sponsor access to managing their own content, as well as report on their visibility with Sponsor Analytics.