Last year I wrote about our Product Led Company Strategy and how we operate the company on a “Product Led Growth” strategy based on our Guiding Principles. We discussed our basic revenue stream based on payments. And we discussed our Employee Owned…
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Guest Blog by Thom Richmond, CEO of Cal Tri Events. Starting in 2024, young athletes, aged 7-17, can race for free at any race in the Cal Tri Events series. Young athletes can participate for free in a range of race formats: triathlon, triathlon…
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We are now accepting nominations for the Alan Jones Timer of the Year Award. In recognition of the remarkable efforts of race timers, this award honors those who have made a substantial and continued impact on the endurance race industry. Named after the industry’s pioneering figure, Alan Jones, RunSignup established the award to acknowledge and celebrate individuals who have contributed to the continuous improvement of the race experience for participants and spectators alike. The award will be presented during RunSigup’s upcoming 2024 Winter Timer Tour.
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As we discussed in our Market Analysis, Race Roster has raised prices quite a bit. Race Roster does not publish pricing (unlike RunSignup), but we went in and set up an event and tried different event pricing to try to understand their…
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We have been doing the US race registration market analysis every 6 months for many years. We include a ton of analytical data, and also include our analysis of happenings and directions in the market (of course that analysis is done from…
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It’s the biggest question for any race director: how do runners find my event? Some technology platforms like Eventbrite try to pitch themselves as event marketplaces that people come to seek out events. In reality, runners don’t need another marketplace for events….
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Update 9/15/2023 Please see the below blog for a full explanation of the changes to Facebook Fundraisers. We will be reversing the temporary end date of 10/31 that we send to Meta on 9/18 to align with Meta’s switch to Paypal for…
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Eventbrite had their Q2 2023 Earnings Call last week, and it appears they are doubling down on “take rate” as their key strategy, with a secondary strategy of lowering costs. That means more for them, and higher costs for customers. I have…
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We release an annual RaceTrends Report each winter to provide a thorough assessment of the state of the endurance and fundraising events industry. Today, we have a brief update looking at midyear data to help event organizers better understand the current state of the…
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Martinus Evans, founder of the Slow AF Run Club has a new book telling his personal story of becoming a marathoner. Along the way he created a community for “back-of-the-pack” runners to feel welcomed and find encouragement in their running journey. His…
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