The numbers from 4th of July runs are in! At this point, Turkey Trots are as synonymous with Thanksgiving as pumpkin pie, and the increasing popularity of July 4th runs suggests runners are up for more holiday races. While July 4th races…
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We recently held our inaugural RunSignup University. The two day event gave attendees an opportunity to deepen their product knowledge and get the most out of RunSignup. Being there in person was certainly the best way to learn the most, but seats…
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Thanks to everyone who joined us for Part 1 of our Marketing Analytics Webinar Series focused on RaceInsights reporting. If you missed the webinar live, it’s not too late to catch up with the on-demand version. You can also find links to…
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Referral rewards have been a favorite marketing tool for RunSignup customers since their introduction in 2016. Referrals work like this: How Well do Referral Rewards Work? We know referral rewards work: we’ve seen individual races get as much as 20% of their…
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Even though it’s been around for decades, email is still one of the most important promotional tools available to races. In fact, in 2023 17% of all registrations for races on RunSignup came directly from RunSignup’s email system. Because we know some…
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Making inroads with younger generations – like Gen Zers – is becoming increasingly important. As previous generations age out, they’re becoming a larger part of the potential pool of participants for endurance events. Currently runners 18-29 make up just under 16% of…
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We are excited to welcome English Tomlinson to our team! English will be joining our onboarding and retention team to help new and returning customers. To welcome English and to give her the opportunity to tell her story, we spent some time…
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We release an annual RaceTrends Report each winter to provide a thorough assessment of the state of the endurance and fundraising events industry. Today, we have a brief update looking at 2024 midyear race trends to help event organizers better understand the current state…
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As more and more people find and register for events online, having a good-looking, and functional, website is more important than ever. Our websites have always been a strength of ours, but we knew they could be even better, which is why…
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Over the years we’ve had a lot of small races on our platform. We’ve seen them succeed. We’ve seen them struggle. And though there’s no single answer to what makes the difference, we have noticed some trends on what separates the successes…
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