Making Money Beyond Registrations: Firecracker 5K Festival

James and Shelly Harris, creators of RaceJoy and long-time RunSignup employees, recently hosted their inaugural race: The Firecracker 5K Festival at Chickasaw Point. With years of race experience from multiple perspectives, this was our first time managing the entire process. As long-time employees at RunSignup, our familiarity with RunSignup’s tools allowed us to bring a big-event experience to our community, utilizing features that most first-time organizers might overlook. We thought we’d share our perspective on putting on a first time race with a focus on sponsorships. As many know, registration revenue tends to just cover the cost of producing the event.

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Next-Generation Event Invoicing

We automatically upgraded RunSignup’s Invoice system to our next-generation Event Invoicing. Yes, we safely deployed incredibly complex financial code during the day on April 11th while 4,889 events sold more than 30,000 registrations and tickets. The new professional interface makes it easy…

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Sponsor Grid for Email V2

Sponsors are a key part of most races and peer to peer fundraising events. Now you can easily feature them in emails with the Sponsor Grid for Email V2! The new and highly customizable sponsor grid is easy to add to any…

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Engaging Sponsors During COVID-19

As more and more events go virtual, we’re seeing an increase in conversation around the role of sponsors with virtual or modified events. We have collected some of the best ideas we’ve seen, and will break down our insight on sponsors during…

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Sponsors Page Update

Your race website’s Sponsors page just got a nice update. Previously, the Sponsors page looked like this: The new layout is removes the color block backgrounds for a cleaner layout and display. The mobile display elegantly stacks your sponsor logos and offers:

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Sponsors Cover Page Component

We now make it super easy to add sponsors to your cover page as yet another data component. This takes full advantage of the RunSignup Sponsor capability to manage your sponsors – creating custom sponsor levels, inviting sponsors to manage their own information, invoicing and…

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Shared Coupon Report Invite

Shared Coupon reports are an easy way to give sponsors or others easy access to see if their coupons have been used and by whom. We have added a simple invitation to make this even easier for race directors and the people…

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Sponsor Report By Year

We have added the capability to view the sponsor report by year. This is useful to separate each year of data for your race. Simply select a year in the upper right corner. We have also added a Sponsor Views column: Note…

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