Jump to Section…
Marketing Overview Webinars
Have an hour to learn a lot? Dive into our comprehensive marketing webinars to learn all about the marketing tools available to you from your RunSignup dashboard.
Pricing Strategies
Motivate action with pricing.
Referral Rewards
Turn your participants into ambassadors.
Bringing Back Repeat Participants
Create loyalty.
Groups and Teams
Choose the right one for your event
Marketing Analytics
More Marketing Tips
Be inspired.
Hear from Real Customers
Want to keep up with all the latest videos from RunSignup, TicketSignup, and GiveSignup? Subscribe to our YouTube Page today!
Latest Blogs on Race Marketing
Marketing Strategies for Small Races
Hosting a small race doesn’t mean you need a big marketing budget to make a huge impact. With the right strategies – smart email communication, QR codes, referrals, and strong storytelling – small races can grow registration, boost engagement, and build loyal…
Read More
Pricing Your Race for Growth
As a race director, you’ve built a successful race and have a solid pricing model. Now, you’re ready to grow and expand your event! RunSignup offers a range of free marketing tools that race directors can take advantage of. Today, we’re going…
Read More
Harpoon 5-Miler: Pushing the Envelope with Marketing 365 Days a Year
Continuous Improvement for a Sellout Race The Harpoon 5-Miler has sold out many times in it’s 24 year history, but that doesn’t mean the race is simply riding on its coattails. After facing challenges reigniting enthusiasm post-COVID, the race has exploded in…
Read More
When to Open (Renew) Next Year’s Race?
Your race is coming up this Saturday. In the back of your mind you are wondering “When should I open next year’s race?” The answer, of course is when you are ready! This blog discusses some of the options, tradeoffs and various…
Read More
Greater Philadelphia YMCA Gobble Wobble
It’s no secret that Thanksgiving day is the biggest running day of the year. And in the Philadelphia area, the Greater Philadelphia YMCA has traditionally hosted a local Gobble Wobble across several locations. In 2024, they’re continuing to refine their events, with…
Read More
Getting Merchandise for Your Race
Endurance events tend to hold a special place for people. Whether it was a bucket-list item like running a marathon, or having a fun day with friends and family at a 5k, holding on to those memories is important for a lot…
Read More
Social Media Links for Websites V2
Social media links for Race Websites V2 make it easy to promote your event or organization’s social media pages. Feature icons that link directly to your Facebook, Instagram, Youtube, LinkedIn, X (Twitter), and custom links. Social Media Links is a website component…
Read More
RunSignup University Independent Study: Updating Your Marketing
We recently held our inaugural RunSignup University. The two day event gave attendees an opportunity to deepen their product knowledge and get the most out of RunSignup. Being there in person was certainly the best way to learn the most, but seats…
Read More
How to Set Up a GA4 Account and Integrate with RunSignup
This blog is part of our Marketing Analytics series. It explains how to create a Google Analytics 4 account and integrate with your RunSignup events. It’s easy and free to set up GA4. To get started, all you need is a Google…
Read More
Marketing Analytics for Events
This week we did a series of 3 webinars on Marketing Analytics for events. Analytics help your event(s) make informed marketing decisions. There are two analytics tools that we covered in our webinar series: RaceInsights and Google Analytics 4. RaceInsights RaceInsights is…
Read More
Marketing Analytics: RaceInsights Reporting
Thanks to everyone who joined us for Part 1 of our Marketing Analytics Webinar Series focused on RaceInsights reporting. If you missed the webinar live, it’s not too late to catch up with the on-demand version. You can also find links to…
Read More
Reaching New Runners Through Referral Rewards
Referral rewards have been a favorite marketing tool for RunSignup customers since their introduction in 2016. Referrals work like this: How Well do Referral Rewards Work? We know referral rewards work: we’ve seen individual races get as much as 20% of their…
Read More