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Marketing Overview Webinars
Have an hour to learn a lot? Dive into our comprehensive marketing webinars to learn all about the marketing tools available to you from your RunSignup dashboard.
Pricing Strategies
Motivate action with pricing.
Referral Rewards
Turn your participants into ambassadors.
Bringing Back Repeat Participants
Create loyalty.
Groups and Teams
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More Marketing Tips
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Latest Blogs on Race Marketing
Two Overlooked Ways to Boost Per Participant Revenue
There are a lot of costs associated with putting on an event. You have to pull permits, pay fees to municipalities, hire vendors for different things like food or timers for a race. All those costs add up. Some rely solely on…
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What the Data Says About Improving Race Participation
Unless you host something like the New York City Marathon, chances are you want more people at your event. And with race participation numbers getting back to pre COVID levels in 2023, there’s a lot of opportunity to attract new people to…
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The Top 5 Takeaways From This Year’s Race Trends Report (2023)
Each year RunSignup puts together an annual Race Trends Report presenting findings from data collected on our platform throughout the year. Since we play host to tens of thousands of events, we’re uniquely positioned to find insights that may elude others. The…
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Growing Your Race with Club Partners
Races are now able to use new tools to partner with local Running, Cycling and Triathlon Clubs to grow their race. Many running, cycling and triathlon clubs use RunSignup and our Next Gen Membership system. Races can approach local clubs and suggest…
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2024 RunSignup Product Roadmap
One of our Year End Wrap-up Blogs. Others include 2023 Year in Review, 2023 RunSignup Product Recap, 2023 GiveSignup Product Recap, 2023 TicketSignup Product Recap, 2023 Infrastructure Report, 2024 Company Strategy, 2024 RunSignup Roadmap, 2024 GiveSignup Roadmap, 2024 TicketSignup Roadmap. We continue on our path to roll out “Next Gen”…
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Single and Multi-Event Reporting for Google Analytics 4
In February, we announced support for Google Analytics 4. This is a significant improvement providing new reports, moving to an event based system and improved user tracking among other improvements. In July 2023, Google Analytics stopped processing data for its old universal…
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How Do Runners Find Races?
It’s the biggest question for any race director: how do runners find my event? Some technology platforms like Eventbrite try to pitch themselves as event marketplaces that people come to seek out events. In reality, runners don’t need another marketplace for events….
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Click to Text Social Share
We are introducing a powerful new social share option: Click to Text. This is automatically available across race websites, as well as the confirmation page when someone signs up. This incentivizes participants to share (and promote their referral codes) via text immediately…
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RunSignup Race Discount and Voucher Tools
Event organizers can use RunSigup’s vouchers, discounts, and coupons to encourage registrations, manage deferrals, reward volunteers and staff, recognize loyal participants and others for their role in the community. This recorded webinar gives a quick overview of how to set up these tools in your race wizard.
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Repeat Participants on RunSignup
We have built a lot of features to make RunSignup easy to use for people who sign up more than once on our platform. We make our forms easy to fill out. We are very mobile friendly. People enter just their zipcode…
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Using ChatGPT to Help Create Content for Events
It seems like everyone is beginning to find interesting ways to leverage generative AI technology. One of our developers, Jenn Levas, is also involved with the Broadway Bound Players, a community group in South Jersey. They are putting on a wine tasting…
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DONNA Marathon: Bringing It All Together
2023 was DONNA Marathon’s first year using RunSignup’s registration and we were impressed by how much the event adopted many of the features and technology available not only with RunSignup’s registration, but with our RaceDay tools, fundraising capabilities, and even our Ticket platform. Given their multifaceted approach, we thought other event organizers could benefit from an understanding of how using the various capabilities can come together.
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