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Turn your participants into ambassadors.

Bringing Back Repeat Participants

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Latest Blogs on Race Marketing

Marketing Analytics for Events

This week we did a series of 3 webinars on Marketing Analytics for events. Analytics help your event(s) make informed marketing decisions. There are two analytics tools that we covered in our webinar series: RaceInsights and Google Analytics 4. RaceInsights RaceInsights is…

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Marketing Analytics: RaceInsights Reporting

Thanks to everyone who joined us for Part 1 of our Marketing Analytics Webinar Series focused on RaceInsights reporting. If you missed the webinar live, it’s not too late to catch up with the on-demand version. You can also find links to…

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Reaching New Runners Through Referral Rewards

Referral rewards have been a favorite marketing tool for RunSignup customers since their introduction in 2016. Referrals work like this: How Well do Referral Rewards Work? We know referral rewards work: we’ve seen individual races get as much as 20% of their…

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Engaging Younger Runners

Making inroads with younger generations – like Gen Zers – is becoming increasingly important. As previous generations age out, they’re becoming a larger part of the potential pool of participants for endurance events. Currently runners 18-29 make up just under 16% of…

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Three Ways to Engage Past Participants

In the business world there’s a commonly cited stat about how it costs five times more money to attract a new customer than it does to retain a current one. Some refer to it as a “leaky bucket.” The moral of the…

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Development Progress in Early 2024

We have all company meetings every 2-3 weeks where different departments share their progress over the past 10-12 weeks. Over the past two weeks we had our Platform team and then our Event Day development teams present, and we thought we would…

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5 Ways Small Races Can Grow Registration

Smaller races had a big year in 2023. According to our Race Trends Report events with less than 500 participants grew by around 14%, while large events actually declined by 16%. There’s a lot to love about smaller events, but they also…

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What the Data Says About Improving Race Participation

Unless you host something like the New York City Marathon, chances are you want more people at your event. And with race participation numbers getting back to pre COVID levels in 2023, there’s a lot of opportunity to attract new people to…

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