Today, technology advancements now means any sized race can offer many of the same race day features that even the largest races, like the NYC Marathon, offers. All races can now offer real time tracking, split alerts based on timing equipment on the course, officially scored finish times within seconds of participants’ finishing, txt notifications, online photos, and more. In addition, newer technology innovations like dynamic bib assignment are bring a host of advantages such as reduced cost, greater efficiencies, and more revenue by allowing registration to remain open even after the gun goes off. But much of this is kind of a mystery to race directors, and this blog aims to help race directors understand all that is available to them so that they can deliver the quality of a big race experience regardless of the event size and budget.