We are introducing a major new feature for RaceInsights – custom source tracking. This gives races the ability to track the ROI on specific campaigns – such as Facebook ads, race promotions on other sponsor or running store websites, or emails sent…
Read MoreRaceInsights now allows you to see specifically the amount of money coming from Registrations and Donations. Here is an example. Note how the table at the bottom shows the amount of each coming from website referrals and from email (you can drill…
Read MoreBayshore Marathon opened this morning. This is a very popular Marathon, Half Marathon and 10K in Traverse City, MI. The Half Marathon is already sold out, and when they opened at 9:00 this morning there were a crush of people waiting to register….
Read MoreWith the recent release of RaceInsights, we are giving customers in depth insight into how your marketing efforts are being received. But how is your race doing compared with others? What can you learn from others? In February, we will be releasing the…
Read MoreWe introduced the basics of RaceInsights in this blog; now, we’ll delve deeper into the technology and how you can use it. The basic theory behind RaceInsights is that race directors (you) need access to the actions behind your race registrations to make…
Read MoreIn the increasingly competitive market of endurance events, effective marketing is critical to converting runners into registrants, as our 2016 RaceTrends report confirmed. As a race director, you need to make data-driven decisions about your race’s strategy to boost registrations and increase profits. With…
Read MoreWe released a major step forward with our Race Analytics engine today – showing web referral sources for Registrations and Transaction Dollars. This is all built on our big RunSignup Analytics engine that is tracking each click that happens on your race…
Read MoreYou may have seen a new piece of data on your Dashboard Overview page – Transactions! As of Nov. 2, the data still shows $0: While it will be cool to see the real data in another day or so, for geeks,…
Read MoreRunSignup is the hub of information about your participants since your race can use us for your entire race lifecycle – Promotion – Registration – Fundraising – Race Day. We now give you better visibility to your participants across all of their…
Read MoreThe front Dashboard will become much more powerful in the coming weeks with over a dozen different graphical reports being added. To prepare for this, we have added specific access management for just the Dashboard. To invite others to get access to…
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