Hosting a small race doesn’t mean you need a big marketing budget to make a huge impact. With the right strategies – smart email communication, QR codes, referrals, and strong storytelling – small races can grow registration, boost engagement, and build loyal…
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As a race director, you’ve built a successful race and have a solid pricing model. Now, you’re ready to grow and expand your event! RunSignup offers a range of free marketing tools that race directors can take advantage of. Today, we’re going…
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Your race is coming up this Saturday. In the back of your mind you are wondering “When should I open next year’s race?” The answer, of course is when you are ready! This blog discusses some of the options, tradeoffs and various…
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Endurance events tend to hold a special place for people. Whether it was a bucket-list item like running a marathon, or having a fun day with friends and family at a 5k, holding on to those memories is important for a lot…
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Social media links for Race Websites V2 make it easy to promote your event or organization’s social media pages. Feature icons that link directly to your Facebook, Instagram, Youtube, LinkedIn, X (Twitter), and custom links. Social Media Links is a website component…
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We recently held our inaugural RunSignup University. The two day event gave attendees an opportunity to deepen their product knowledge and get the most out of RunSignup. Being there in person was certainly the best way to learn the most, but seats…
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This blog is part of our Marketing Analytics series. It explains how to create a Google Analytics 4 account and integrate with your RunSignup events. It’s easy and free to set up GA4. To get started, all you need is a Google…
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This week we did a series of 3 webinars on Marketing Analytics for events. Analytics help your event(s) make informed marketing decisions. There are two analytics tools that we covered in our webinar series: RaceInsights and Google Analytics 4. RaceInsights RaceInsights is…
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Thanks to everyone who joined us for Part 1 of our Marketing Analytics Webinar Series focused on RaceInsights reporting. If you missed the webinar live, it’s not too late to catch up with the on-demand version. You can also find links to…
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Referral rewards have been a favorite marketing tool for RunSignup customers since their introduction in 2016. Referrals work like this: How Well do Referral Rewards Work? We know referral rewards work: we’ve seen individual races get as much as 20% of their…
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