How RunSignup Can Grow Your Event

With some lingering instability in the endurance event market, the key question we are hearing from race directors is how can you help me grow my event? The good news? RunSignup offers you a multitude of tools designed to help you rebuild and grow…

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The RunSignup Event Marketing Philosophy

We get a lot of questions about how RunSignup can promote your event, and people are always surprised when we say we don’t promote your event − we give you the tools to promote your event. This doesn’t mean we don’t understand the importance of marketing to…

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Increase Registrations with Pricing and Referrals

Events across the country are looking for ways to help increase registrations in the midst of an uncertain economy and lingering effects of pandemic challenges. One of the most effective ways to help increase registrations is through pricing strategies and offering rewards…

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How to Create Effective Websites

Events using RunSignup for registration are encouraged to watch this recorded webinar to explore ways to create more effective websites. The session covers defining you key goals, such as increase registration and inform participants, and then ways to optimally use RunSignup’s FREE…

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2022 Marketing Best Practices

As race events are getting back into the swing of things, it is important to take a fresh look at the best practices for marketing a race. This recorded webinar gets back to the basics and touches on ways to get the…

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Quick Text to [Signup, Give, Volunteer, See Results, …]

Text “H1013” to 49514 on your phone right now. It takes you to the ScottCoffeeRun Homepage. Or any of these: “D1013” – Takes you to the Donate Page“P1013” – Takes you to the Photos Page“R1013” – Takes you to the Results Page“S1013” – Takes you…

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Large Race Progress Report: Early Fall

We tend to focus our lens on small to medium sized events because that’s where the bulk of participation in the industry comes from (90-94% in 2019), but there’s no denying that large, premier events often determine how the general public sees…

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A Guide to Discounts for Your Event

Money talks. Offering a discount to your event can be a significant motivator to get curious onlookers over the hump and turn them into participants. But it’s important to be strategic about your discounts and ensure you don’t undersell the value you provide. The…

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Navigating Facebook’s New Ads Changes

We reported back in February that the squabble between Apple and Facebook over user privacy was probably going to result in changes to the Facebook Ads platform.  Here is the latest update on how Facebook is changing their ad system and what you…

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