We tend to focus our lens on small to medium sized events because that’s where the bulk of participation in the industry comes from (90-94% in 2019), but there’s no denying that large, premier events often determine how the general public sees…
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Money talks. Offering a discount to your event can be a significant motivator to get curious onlookers over the hump and turn them into participants. But it’s important to be strategic about your discounts and ensure you don’t undersell the value you provide. The…
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We will be removing the feature to have simple private email labeling that uses your “Reply to” address as your “From” address since Google has recently begun blocking all emails set up this way to Gmail accounts. We had introduced a simplified version…
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We reported back in February that the squabble between Apple and Facebook over user privacy was probably going to result in changes to the Facebook Ads platform. Here is the latest update on how Facebook is changing their ad system and what you…
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We don’t expect another year quite like 2020, but there is still a lot to learn from the registration patterns of the year. Our 2020 RaceTrends Report showed shifts in marketing strategies as people moved online, and with those shifts, lessons to carry into…
Read MoreFacebook has added a new Domain Verification step to their Ads platform. This is a way they hope to minimize the impact of Apple’s iOS 14 changes. The good news is that you can accomplish this with your RunSignup | GiveSignup Domain Hosting. This…
Read MoreGodzilla vs Kong is expected to hit theaters in March 2021. In the meantime, we have our own fight escalating between two tech giants that is sure to be just as entertaining as the big screen blockbuster. Just like the two titans on…
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We have added a feature that allows races to tie a loyalty list to a multi-use reserved entry. This is a great way to create a link with special settings (overriding registration caps, allowing registration when the race is closed, special pricing,…
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Race directors, timers, and nonprofits using our integrated email marketing system in September reached an impressive new mileston: 25 million emails sent in a month. That means that, despite the impact of COVID-19 on the industry, customers sent 35% more emails in September 2020…
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With the impact of COVID-19 continuing to reverberate through the country and the endurance community, race directors, timers, and nonprofits are looking for ways to engage new communities online. One way to do that is through our Challenge Platform – with limitless…
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