Read More about Key Lessons From Building the RunSignup AI Chatbot
Read More about Upgrading our API Infrastructure for AI – api.runsignup.com
We do a quarterly update on how things are going with RunSignup (2016, Q1/17, Q2/17, Q3/17 and 2017). The good news is that more races, timing companies, running stores and runners continue to recommend us. And we keep putting out great technology our customers seem to like!…
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As we wrote about last month we have seen more races cancelled in the past year by operators who have had financial difficulties or just decided it was easier to walk away from the responsibility of the race. We also continue to guard against…
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One of the first questions a race director must answer before they can collect registrations is How much does this race cost? The factors that determine a “reasonable” price are wide-ranging; race directors must consider: Additionally, there can be regional differences in the price…
Read MoreWe do a US Registration Market Analysis every 6 months: We try to make it better with your feedback (so feel free to send suggestions or corrections to bob.bickel at runsignup.com). We do this as part of our own internal market evaluation…
Read MoreAmong the many marketing questions facing race directors is this one: do you focus your efforts on enticing previous runners to return, or seek out new participants? In an ideal world, the answer is BOTH! However, it’s worth understanding the baseline “normal” expectation…
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We have released an integration with MailChimp that automatically puts participant information into specific MailChimp lists as they sign up or are bulk imported to your race. This makes it simple for race directors who prefer to use MailChimp in addition to…
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We have had many races approach us asking for input on creating their Request for Proposal when they are considering another registration provider. We’ve taken a look through the many we have received over time, and have come up with a sample…
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We just released a new feature, the Race Status Indicator. Here are some screenshots, and an explanation. The Race Status Indicator will display like an ‘LED light’ next to the Race Title. The Race Status Indicator can be red (requires action), yellow…
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Successful race promotion goes beyond the obvious social media, race flyer, email marketing model and looks at ways to get participants more involved as de-facto ambassadors for the event. One simple option: Groups & Teams. Teams (or groups) can have a broad…
Read MoreAs we discussed a couple of weeks ago, more races are being cancelled. This is a major problem for our industry as it gives a negative image and may over time create more questions on the part of participants when they sign up…
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