Spartan Buys Tough Mudder

As we talked about a couple of months ago, Tough Mudder did go to bankruptcy court and ended up with a settlement deal. Spartan will acquire Tough Mudder for $700,000 plus assume debts of $10 Million including honoring prepaid tickets. According to Obstacle Racing Media, Spartan…

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Ultra Running Report from RunRepeat

RunRepeat issued a report on the State of Ultra Running. Ultra running has become increasingly popular as shown in the chart above growing to over 600 Thousand participants last year. Growth is higher than other distances – partly because of the enthusiasm of…

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2019 Largest 100 Races

We have attempted to put together the Largest 100 races that were timed from 2019. We have been accumulating this list for a couple of years (here is 2018). While we try, we may have missed some races, or we might not…

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Congrats to IMAthlete and Enmotive

Enmotive announced today that they have acquired imATHLETE. This follows on the heels of Gatehouse acquiring Enmotive last year. Gatehouse Live also acquired Rugged Maniac in 2018. Gatehouse was a small division of New Media Investment Group, which owned 150+ newspapers nationwide. New Media acquired Gannett…

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Tough Mudder Potential Bankruptcy

Bloomberg reported that Tough Mudder creditors are trying to put the company in bankruptcy. “Signs of distress have been hovering, with CEO Kyle McLaughlin departing the company. The company’s website says ticket sales have been suspended. Creditors are attempting to push the organizer…

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Race Registrations Contracts

We heard a disturbing story about a race who is going to be moving their registration platform, and their former vendor has locked them out of the system. So they are now fighting with that vendor trying to get access to their…

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What Happened to Crowdrise?

Many nonprofits, their run/walk/ride partners, individual fundraisers and their donors are being surprised to see Crowdrise.com redirected to an entirely new website – https://charity.gofundme.com/. It is a bit confusing since GoFundMe made no real mention of the Crowdrise brand shut-down and redirect in their press release…

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Asics Acquires Race Roster

Our industry consolidation continues. Asics has acquired Race Roster. This is good news for Race Roster’s investors. As we have been vocal about the limited valuations of race registration providers, they likely were paid a good profit. This is also good news for…

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Are Races a Good Business?

Jen Miller’s NYTimes weekly newsletter contained some more “bad news” about the state of races: “Triathlons appear to be facing the same kind of participation slump that hit running in the mid-2010s: U.S.A. Triathlon’s membership dropped about a quarter over a five-year period. And that’s…

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Wanda (IRONMAN) Files to go Public

Wanda Sports Group, the owners of IRONMAN, Rock ‘n’ Roll, Cape Epic and more endurance events, has filed to go public. This gives a rare public view into the largest event company in our market, with lots of interesting tidbits of information…

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