2022
We got a number of questions about our Q2 report regarding our estimate that 2021 was going to be much like this year. Our expectation is that normal running of races will not happen again until 2022. There will be some real…
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Category: Trends
RaceDay Check-Ins Year-to-Date
Feature Updates Added the ability to customize Aggregate Team Detail Report Filters to only show those that scored. This is found in Team Detail Report Sections when building Reports under the “Filters & Sorts” section. This will hide all participants who weren’t…
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Email Marketing Best Practices from McGuire’s St Patrick’s Day Prediction 5K
McGuire’s St. Patrick’s Day Prediction 5K Run is the largest 5K Prediction Run in America. Held on the weekend of St. Patrick’s Day, the event is more than just a race – it’s a full-fledged party with live entertainment, Irish Fare, Irish Wakes,…
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Market Update: Are We There Yet?
In a world where everything is getting more expensive, is it time race directors bite the bullet and increased prices? Race Directors Hub just hosted an episode of the #HeadStart podcast where guests covered this very topic. Watch the podcast for a look at the…
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Race Participation Trends
This podcast pairs well with this topic where Bob and Chris Robb of Mass Participant World join Panos of Race Directors HQ’s podcast. We did our Market Analysis in mid March, and our Q1 Report, which were both pretty optimistic. However, we have done a bit…
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What Happened with Virtual Events in 2022?
This is one of series of blogs we’ll use to break down key endurance industry trends we saw in 2021, and evaluate what they mean for race directors as you prepare for 2022. You can find the full report (and more resources)…
Read MoreHow Much Was Race Participation Impacted by COVID in 2021?
This is the first in a series of blogs we’ll use to break down key endurance industry trends we saw in 2021, and evaluate what they mean for race directors as you prepare for 2022. You can find the full report below….
Read MoreWebinar Recap: RaceTrends Review
Our annual RaceTrends Report is here, breaking down the participation numbers and industry trends in 2021 to help you make better predictions and more successful decisions in 2022. We’ll be breaking down the numbers in a series of blogs over the next…
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Timer Survey Debrief
Below is a recorded webinar where we cover the recent findings from the 2021 timer market survey. Some key findings include: General Timer Business: 55% of timers have another job. 42% of timers have a different full-time job. 78% of timers provide…
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Turkey Trots Return in 2021
After a light showing in 2020, Turkey Trots returned with a vengeance in 2021, with 617,915 registrants joining 640 Thanksgiving Day races across the United States. That represents record participation on the platform, due to both the return of the biggest running…
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