We continue the series on strategies to Increase Registrations with Pricing strategies by focusing on ways to apply discount incentives to encourage group participation and tap into the social nature that is the foundation of endurance events. This post covers two of…
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RunSignup offers many features and ways in which events can creatively encourage a greater amount of registrations for their upcoming races. This is a first in a series of blog posts to help provide specific methods to increase race registrations through pricing….
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Events across the country are looking for ways to help increase registrations in the midst of an uncertain economy and lingering effects of pandemic challenges. One of the most effective ways to help increase registrations is through pricing strategies and offering rewards…
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Money talks. Offering a discount to your event can be a significant motivator to get curious onlookers over the hump and turn them into participants. But it’s important to be strategic about your discounts and ensure you don’t undersell the value you provide. The…
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A couple of years ago we wrote a somewhat intellectual blog on the “Price Elasticity of Processing Fees” that included fancy graphs. As we talk with lots of customers at the RunningUSA conference, this is once again a hot topic. The simple…
Read MoreThere is a wide variance in processing fees consumers are willing to pay for different events – from low RunSignup-like fees to high Ticketmaster type fees. And yet consumers are willing to still sign up for the race or buy the tickets….
Read MoreWe have added a way to auto-apply a coupon code through a specific URL. In order to use this feature, you must first set-up the coupon code. Once the code is set-up, you can go to the bottom of the coupon set-up page…
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One of the first questions a race director must answer before they can collect registrations is How much does this race cost? The factors that determine a “reasonable” price are wide-ranging; race directors must consider: Additionally, there can be regional differences in the price…
Read MoreShared Coupon reports are an easy way to give sponsors or others easy access to see if their coupons have been used and by whom. We have added a simple invitation to make this even easier for race directors and the people…
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We have added the ability to share a coupon report with outside parties who do not have access to the rest of the race dashboard. You can navigate to the shared report setup via the Actions drop-down on Financial -> Pricing -> Coupons….
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