Below is a recorded webinar where we cover the recent findings from the 2021 timer market survey. Some key findings include: General Timer Business: 55% of timers have another job. 42% of timers have a different full-time job. 78% of timers provide…
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After a light showing in 2020, Turkey Trots returned with a vengeance in 2021, with 617,915 registrants joining 640 Thanksgiving Day races across the United States. That represents record participation on the platform, due to both the return of the biggest running…
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We tend to focus our lens on small to medium sized events because that’s where the bulk of participation in the industry comes from (90-94% in 2019), but there’s no denying that large, premier events often determine how the general public sees…
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We release an annual RaceTrends Report each winter to provide a thorough assessment of the state of the endurance and fundraising events industry. This year, as event organizers adapt to new conditions, we are pulling a few key metrics each quarter to…
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Thanksgiving Day is traditionally the largest running day of the year, with more 1.2 million runners registering for events in pre-pandemic years. In 2020, the day took a big hit as large scale events stepped back to virtual-only, family travel was reduced,…
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It seemed like the whole country went from 60 mph to 0 in March, 2020 for our endurance and nonprofit customers putting on events. Here we are in early June, 2021 and it feels like we are going from 0 back to…
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It was only two months ago that we declared that events were back, citing dozens of small, local races and a handful of modified events exceeding 1,000. For all the optimism we felt then, even we underestimated the speed and velocity of event…
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We posted the other day about the positive signs of recovery we are seeing in transactions as we hit the one-year anniversary of the earliest pandemic shutdowns. Today, we want to take a minute to talk more about the activity we are seeing because…
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Timers can get a debrief on the recently completed Timer marketing research survey by watching the recorded session below. More than 160 timers participated in this year’s survey. Topics covered include general timer business attributes, impacts of Covid-19, timer strategies, and timers’…
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Anecdotal evidence has long suggested to us that virtual runners are not the same people who show up on race day, but the sudden flood of virtual events in 2020 gave us enough volume (and enough motivation) to pull some new reports…
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