We are preparing our yearly Race Trends Report for release at the RunningUSA conference. One of the stats is a comparison of races that happened in 2017 and 2018 where we could measure growth or decline. The Top 1000 Races has a decline in…
Read MoreOver the past year, we have been collecting stats on what happens to races over 500 people that use our platform from year to year. For example, in November, 2018, we looked at the 290 races over 500 that used RunSignup races…
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Answer: You should never close registration. Registration Timeline by Race Distance Our 2017 look at when runners register showed a familiar curve to that of 2016: an early spike leading to a drop and a plateau, followed by another sharp climb. There is some…
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It’s no secret that the endurance industry is BIG business for charities large and small. While your local charity 5K will likely find that turning a race into a profitable endeavor is a lot harder (and requires a lot more sponsors) than…
Read MoreOne of the first questions a race director must answer before they can collect registrations is How much does this race cost? The factors that determine a “reasonable” price are wide-ranging; race directors must consider: Additionally, there can be regional differences in the price…
Read MoreAmong the many marketing questions facing race directors is this one: do you focus your efforts on enticing previous runners to return, or seek out new participants? In an ideal world, the answer is BOTH! However, it’s worth understanding the baseline “normal” expectation…
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Successful race promotion goes beyond the obvious social media, race flyer, email marketing model and looks at ways to get participants more involved as de-facto ambassadors for the event. One simple option: Groups & Teams. Teams (or groups) can have a broad…
Read MoreToday, we’re taking a look at one of our most controversial findings from our 2017 RaceTrends Report: are races growing? Data Definitions To make sense of our findings, you’ll want to keep in mind a few parameters: Registration Totals Finishers vs. Registrants Over…
Read MoreOver the course of the next few months, we’re going to pull some of the most significant findings from our 2018 RaceTrends Report and break down how the numbers impact your events. First up: Mobile Adoption! Mobile Adoption It’s no secret that people are…
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Over the course of the next few months, we’re going to pull some of the most significant findings from our 2018 RaceTrends Report and break down how the numbers impact your events. First up: Mobile Adoption! Mobile Adoption It’s no secret that people are…
Read More