One of the first questions a race director must answer before they can collect registrations is How much does this race cost? The factors that determine a “reasonable” price are wide-ranging; race directors must consider: Additionally, there can be regional differences in the price…
Read MoreAmong the many marketing questions facing race directors is this one: do you focus your efforts on enticing previous runners to return, or seek out new participants? In an ideal world, the answer is BOTH! However, it’s worth understanding the baseline “normal” expectation…
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Successful race promotion goes beyond the obvious social media, race flyer, email marketing model and looks at ways to get participants more involved as de-facto ambassadors for the event. One simple option: Groups & Teams. Teams (or groups) can have a broad…
Read MoreToday, we’re taking a look at one of our most controversial findings from our 2017 RaceTrends Report: are races growing? Data Definitions To make sense of our findings, you’ll want to keep in mind a few parameters: Registration Totals Finishers vs. Registrants Over…
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Over the course of the next few months, we’re going to pull some of the most significant findings from our 2018 RaceTrends Report and break down how the numbers impact your events. First up: Mobile Adoption! Mobile Adoption It’s no secret that people are…
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Over the course of the next few months, we’re going to pull some of the most significant findings from our 2018 RaceTrends Report and break down how the numbers impact your events. First up: Mobile Adoption! Mobile Adoption It’s no secret that people are…
Read MoreMoorestown, NJ – RunSignup released their Second Annual RaceTrends Report, coinciding with the kickoff of the Running USA Industry Conference kicking off on Sunday. The report was built by mining the RunSignup registration data over a three period to generate transparent statistics,…
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We are very thankful for all of the race directors, timers, partners, and runners who used RunSignup yesterday. We are also thankful that our self-serve technology worked so well (and that we didn’t have too many support calls!). At RunSignup, we always…
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Fast registration is something every race should strive for. One of the features we offer is for participants to save their credit card information securely. Here are the latest stats from January, 2017: This is another reason why participants love it when their favorite races…
Read MoreWe are very thankful for all the people who made use of RunSignup yesterday. We were also thankful our self-serve technology worked so well (and we didn’t have too many support calls!). Here are the numbers for 2016 Thanksgiving Day (find the…
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