What is RaceInsights?
RaceInsights is like a custom Google Analytics designed specifically for endurance events. You can find your RaceInsights reports right on your race dashboard – dive in to learn how to get your data to work for you.
Your Overview Report is the first set of graphs and numbers on your dashboard. The top graph shows you the pattern of conversions on your site (defaulting to the previous 7 days, but with customizable date ranges). The chart below shows you the source of all conversions.
What Conversions Does RaceInsights Track?
- Pageviews are ever view of any page on your RunSignup website
- Signups are completed registrations
- Transactions are the total money paid to the race (including add-ons, donations, etc.)
- Signup $ is the total money paid to the race for registrations only
- Donation $ is the money paid to the race for donations only
What Are Your Data Sources?
- Referral Sources are other sites (like Google, RunningInTheUSA.com, or your own non-RunSignup website)
- Custom Sources are sources you set up to track (see below)
- Email Sources are all emails sent from the RunSignup system
Track Every Marketing Action with Custom Source Tracking
Custom source tracking lets you create a unique link to your race website that can be shared for a specific marketing action – allowing you to track the exact results of every action. For example, you can create unique links for each Facebook Ad, partner email blast, and ad in your local event calendar to see how much interest and action each item takes. Make it even easier to understand your ROI by adding your budget (where applicable).
Set up of Custom Source Tracking is easier than you think – learn how to create your custom links in seconds here.
Transaction reports show you your year-over-year transactions to help you understand how your current transactions map onto previous patterns.
It’s not just transactions, though. From this page, you can also link to Participant Graphs that show you a similar year-over-year comparison of your registrations.
This set of reports breaks down the results of two key marketing efforts and provides the basis to improve participant loyalty by targeting previous participants.
The first graph gives you a visual of how many of your participants are repeat participants – and how frequently they have returned.
The real power of this report is those buttons at the bottom, though.
The Repeat Participant Report shows you a downloadable list of all your repeat participants (and how many times they’ve returned) so you can make a custom reach-out to your most loyal fans. Want to target the ones who haven’t come back? There’s a checkbox at the top of the top of the report to show previous participants who haven’t yet joined this year.
The Loyalty Program lets you take action on your loyalty lists by linking you to the set up for a loyalty program. A loyalty program lets you open up registration to your previous participants before the general public – rewarding and incentivizing your fans.
Most of these reports are exactly what they sound like: a quick snapshot of the demographic profile of your event.
The Heat Map is the most actionable report amongst these. While it pulls up a fun map view of where all your participants originate, the true power is in the export at the bottom. From there, you can use the zip codes to learn more about where your participants originate – and make better decisions about what regions you want to target all your advertising money.
The final set of reports on your dashboard are your Registration Reports. For many of these, there are downloadable, comprehensive versions of these reports to utilize. However, these versions give you a quick snapshot of your registration trends
All the Latest Blogs on RaceTrends
Email V2 stats now show in RaceInsights Analytics. This gives you even more insight into how your emails drive website views, registration numbers, and revenue. RunSignup email is free and you can send unlimited emails. However, it’s important to balance frequency and…Read More
Race Directors Can Now Track Registration Source by Individual Moorestown, NJ – RunSignup, the leading technology provider for endurance events in the US, has integrated data from their internal RaceInsights tracker into the RaceCRM to provide race directors with detailed source information…Read More
We have integrated the power of RaceInsights with the power of the RunSignup purpose-built CRM with source tracking. This gives races the ability to understand the source of a registration on a per person basis, as well as market to specific channels…Read More
We have added the Custom Source Tracking to be visible right on your dashboard. This enables you to track specific promotional activities like Facebook posts and ads, partner websites, newsletter, expo booths, etc. to see what is having a good return. This is shown…Read More
RaceInsights is helping races understand where their participants are coming from. It is also helping us see an overall aggregate picture across all races that use RunSignup. This allows us to see what is working across all races. Obviously, the most important source…Read More
We are introducing a major new feature for RaceInsights – custom source tracking. This gives races the ability to track the ROI on specific campaigns – such as Facebook ads, race promotions on other sponsor or running store websites, or emails sent…Read More
RaceInsights now allows you to see specifically the amount of money coming from Registrations and Donations. Here is an example. Note how the table at the bottom shows the amount of each coming from website referrals and from email (you can drill…Read More
Bayshore Marathon opened this morning. This is a very popular Marathon, Half Marathon and 10K in Traverse City, MI. The Half Marathon is already sold out, and when they opened at 9:00 this morning there were a crush of people waiting to register….Read More
With the recent release of RaceInsights, we are giving customers in depth insight into how your marketing efforts are being received. But how is your race doing compared with others? What can you learn from others? In February, we will be releasing the…Read More
We introduced the basics of RaceInsights in this blog; now, we’ll delve deeper into the technology and how you can use it. The basic theory behind RaceInsights is that race directors (you) need access to the actions behind your race registrations to make…Read More
In the increasingly competitive market of endurance events, effective marketing is critical to converting runners into registrants, as our 2016 RaceTrends report confirmed. As a race director, you need to make data-driven decisions about your race’s strategy to boost registrations and increase profits. With…Read More
We released a major step forward with our Race Analytics engine today – showing web referral sources for Registrations and Transaction Dollars. This is all built on our big RunSignup Analytics engine that is tracking each click that happens on your race…Read More