Read More about Founder’s Corner – AI Comes to Transactional and Database Systems like RunSignup
Read More about Founders Corner – No Thanks to Acquiring Registration Companies
Read More about RaceDay Mobile Timing V5 (Part 2): Built From Your Feedback
We do a US Registration Market Analysis every 6 months: We try to make it better with your feedback (so feel free to send suggestions or corrections to bob.bickel at runsignup.com). We do this as part of our own internal market evaluation…
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Among the many marketing questions facing race directors is this one: do you focus your efforts on enticing previous runners to return, or seek out new participants? In an ideal world, the answer is BOTH! However, it’s worth understanding the baseline “normal” expectation…
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We have released an integration with MailChimp that automatically puts participant information into specific MailChimp lists as they sign up or are bulk imported to your race. This makes it simple for race directors who prefer to use MailChimp in addition to…
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We have had many races approach us asking for input on creating their Request for Proposal when they are considering another registration provider. We’ve taken a look through the many we have received over time, and have come up with a sample…
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We just released a new feature, the Race Status Indicator. Here are some screenshots, and an explanation. The Race Status Indicator will display like an ‘LED light’ next to the Race Title. The Race Status Indicator can be red (requires action), yellow…
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Successful race promotion goes beyond the obvious social media, race flyer, email marketing model and looks at ways to get participants more involved as de-facto ambassadors for the event. One simple option: Groups & Teams. Teams (or groups) can have a broad…
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As we discussed a couple of weeks ago, more races are being cancelled. This is a major problem for our industry as it gives a negative image and may over time create more questions on the part of participants when they sign up…
Read MoreToday, we’re taking a look at one of our most controversial findings from our 2017 RaceTrends Report: are races growing? Data Definitions To make sense of our findings, you’ll want to keep in mind a few parameters: Registration Totals Finishers vs. Registrants Over…
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Over the course of the next few months, we’re going to pull some of the most significant findings from our 2018 RaceTrends Report and break down how the numbers impact your events. First up: Mobile Adoption! Mobile Adoption It’s no secret that people are…
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Over the course of the next few months, we’re going to pull some of the most significant findings from our 2018 RaceTrends Report and break down how the numbers impact your events. First up: Mobile Adoption! Mobile Adoption It’s no secret that people are…
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