Recent Blogs


Marketing Analytics: RaceInsights Reporting

Thanks to everyone who joined us for Part 1 of our Marketing Analytics Webinar Series focused on RaceInsights reporting. If you missed the webinar live, it’s not too late to catch up with the on-demand version. You can also find links to…

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Reaching New Runners Through Referral Rewards

Referral rewards have been a favorite marketing tool for RunSignup customers since their introduction in 2016. Referrals work like this: How Well do Referral Rewards Work? We know referral rewards work: we’ve seen individual races get as much as 20% of their…

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Creating an Email Schedule

Even though it’s been around for decades, email is still one of the most important promotional tools available to races. In fact, in 2023 17% of all registrations for races on RunSignup came directly from RunSignup’s email system. Because we know some…

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Apple Wallet for Membership and More

We continue to make continuous improvements on our Membership product. The highlight is the Apple Wallet integration: The Apple Wallet got released yesterday. We now have a standard format for this Apple Wallet code for Memberships that we will be propagating across…

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RunSignup Q2 2024 Update

The quick summary: Our employee owned company shares our high level numbers and thoughts on the market and technology advances on a quarterly and yearly basis – 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023 and Q1 2024. RunSignup Quarterly Numbers It was another solid quarter for our company, with…

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Image, Text, Button Layout for Website V2 (Beta)

There is a new component for Website V2 (Beta) that makes it easy to add an image, text, and button together. Available for both one and two column sections, this layout component helps to fast track your Website V2 design. To add…

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More Social Media Icons for Email V2

We’ve added more social media icons that you can include in free emails sent from RunSignup’s Email V2. In addition to Facebook, Instagram, and Twitter/X, you can also include links to Youtube, LinkedIn, and a website. To include some or all of…

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Engaging Younger Runners

Making inroads with younger generations – like Gen Zers – is becoming increasingly important. As previous generations age out, they’re becoming a larger part of the potential pool of participants for endurance events. Currently runners 18-29 make up just under 16% of…

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Welcome, English Tomlinson

We are excited to welcome English Tomlinson to our team! English will be joining our onboarding and retention team to help new and returning customers. To welcome English and to give her the opportunity to tell her story, we spent some time…

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