This blog is part of our Marketing Analytics series. It explains how to create a Google Analytics 4 account and integrate with your RunSignup events. It’s easy and free to set up GA4. To get started, all you need is a Google…
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This week we did a series of 3 webinars on Marketing Analytics for events. Analytics help your event(s) make informed marketing decisions. There are two analytics tools that we covered in our webinar series: RaceInsights and Google Analytics 4. RaceInsights RaceInsights is…
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Thanks to everyone who joined us for Part 1 of our Marketing Analytics Webinar Series focused on RaceInsights reporting. If you missed the webinar live, it’s not too late to catch up with the on-demand version. You can also find links to…
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In February, we announced support for Google Analytics 4. This is a significant improvement providing new reports, moving to an event based system and improved user tracking among other improvements. In July 2023, Google Analytics stopped processing data for its old universal…
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The year-over-year Transaction insights graph on your dashboard has a new update. Rather than displaying YoY transactions by calendar year, it now uses registration periods to display YoY reporting that is relevant and actionable for events. You can update the chart to…
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Email V2 stats now show in RaceInsights Analytics. This gives you even more insight into how your emails drive website views, registration numbers, and revenue. RunSignup email is free and you can send unlimited emails. However, it’s important to balance frequency and…
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Race Directors Can Now Track Registration Source by Individual Moorestown, NJ – RunSignup, the leading technology provider for endurance events in the US, has integrated data from their internal RaceInsights tracker into the RaceCRM to provide race directors with detailed source information…
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We have integrated the power of RaceInsights with the power of the RunSignup purpose-built CRM with source tracking. This gives races the ability to understand the source of a registration on a per person basis, as well as market to specific channels…
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We have added the Custom Source Tracking to be visible right on your dashboard. This enables you to track specific promotional activities like Facebook posts and ads, partner websites, newsletter, expo booths, etc. to see what is having a good return. This is shown…
Read MoreRaceInsights is helping races understand where their participants are coming from. It is also helping us see an overall aggregate picture across all races that use RunSignup. This allows us to see what is working across all races. Obviously, the most important source…
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