Customer Snapshot
- Annual Members: 1,800+
- Membership Levels: 7
- Grand Prix Events: 7
The New Orleans Track Club (NOTC) is a membership organization composed of and administered by runners and walkers. With 2,000 annual members, the NOTC was founded in 1963 to promote running in the New Orleans Area. There are a number of perks to membership, including free club swag, reduced entry fees at all NOTC races, discounts at partner companies, and more.
Migrating to Memberships
Prior to the release of the upgraded Membership Product, the NOTC registered cub members via RunSignup’s legacy Clubs. They migrated to the new platform in April 2024, gaining access to a suite of new tools while maintaining all current memberships, historical reporting, and access to legacy content.
The migration process itself is simple: a quick push of a button, and a club becomes a membership organization. However, there was still work to be done by the organization to build out their website, set up their store and donations, and provide members-only content. To facilitate this process, legacy content is preserved and available to access from their RunSignup Memberships dashboard.
A Robust Membership Website
The NOTC does maintain a public-facing external website, but the free membership website they’ve built on RunSignup is no slouch. They fully customized the look and feel of the site to match their colorful Mardi Gras style branding.
But the NOTC website isn’t just pretty, it’s functional. They used the Website Builder to create an action-forward website that’s packed with information for both members and potential members. First, they set up a menu structure to organize information into menu items and submenus.
Then, they built out the homepage and each subsequent page. A few of our favorite components include:
Allow members to quickly and easily access their membership information (without logging in)
This highlights an upcoming run with a fun, interactive map and encourages interaction with a link to their Strava Club.
3 components important components, one page: a contact form, club office location, and a map.
Cross-Promoting Membership and Races
The NOTC hosts a range of events throughout the year, ranging from a a Grand Prix Race Series to free and paid training clinics. Additionally, they support local races. Two key ways they promote their events to their members (and the other way around):
- They include an Events page on their RunSignup website with the Event Calendar component that automatically pulls in a list of upcoming races associated with the club, as well as displaying past races for access to results.
- Associated races offer discounts to NOTC members. RunSignup can automatically verify if the account holds a current membership, and if not, suggest joining the club to the registrant within the registration path.
Additional Member Perks
The key to increasing memberships? Providing good value for your members. The NOTC highlights the perks of membership in several places, including on the homepage and on a separate Membership Perks page. In addition to the automated race discounts for members, club members can access discounts to local businesses. To share discount codes for local businesses with members (but not with everyone else), they use a simple “Members Only” page. This content is only visible to members when they are logged in, ensuring the perks truly are for their members.
Easy Merch Sales
The NOTC offers first time members a free NOTC Club t-shirt, and allows anyone to purchase gear (including some cool, custom poster prints form various race evens) both during and outside the member signup. Memberships offers the new 2.0 version of Store, with the ability to easily add multiple variants to a store item (like color and size) and offer store items only to specific types of memberships. For example, each new individual member is eligible for one t-shirt, while each family membership is eligible for two t-shirts. Therefore, there are separate store items for individual memberships and family memberships, with different settings on each.
To encourage merch sales year round, the NOTC links to their club gear from both the website menu and a nicely designed block on their website.
Interested in setting up your Membership organization? Clubs using the legacy platform can upgrade from their dashboard. New memberships can be created here: https://runsignup.com/MemberOrg/New.