Thank you for joining us for our RunSignup Roadshow! We’re so excited to get to meet more race directors and timers from around the country. If you’d like to dive a little deeper into any of the topics covered at your meeting, we have a set of resources for you below.
RaceTrends
If you want a quick-to-reference PDF version of the RaceTrends report, or more details from our midyear updates, you can find that at the links below.
Key Resources on Topics Covered
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Websites V2 (Now Available!)
Key Websites V2 Blogs
Email V2
The Latest Email V2 Updates…
Customize Email Preview Text
RunSignup’s free and unlimited Email Marketing now lets you customize email preview text for every send. The gives race directors one more way to stand out in crowded inboxes without having to pay anything for email. Paired with a built-in AI Assistant…
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Set It and Forget It: A Race Director’s Guide to Automated Email Tools
In our race marketing guide, we covered email as one of the four pillars of growing your event — and for good reason. According to the 2025 RaceTrends Report, 12% of registration dollars are directly attributed to email marketing. But sending effective…
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How Trail Racing Over Texas Modernized Their Ultra Race Operations by Switching to RunSignup
About Trail Racing Over Texas Trail Racing Over Texas (TROT) has been getting Texans outside and moving since 2014. After being revitalized in 2022 under new ownership by ultra-runner Cal Neff and his spouse Rachel, TROT has hosted hundreds of events across…
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UTM Parameters for GA4 in RunSignup Emails
UTM parameters for GA4 in RunSignup emails help events understand how email marketing drives engagement and revenue with Google Analytics. RunSignup gives every event free, unlimited Email Marketing, and GA4 UTM parameters now make it easier to measure the real impact of…
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Email Data Replacement Tags: What, Why, and How?
Use data replacement tags to personalize your emails and show your understanding and appreciation of your participant’s relationship with your event and organization. With just a few clicks — or by typing a percent sign (%) — you can dynamically insert participant-specific…
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How The Utah Human Race Managed Record Breaking Participation
Utah Food Bank has served their state since 1904, distributing tens of millions of meals annually through hundreds of partner agencies throughout the state. For the last twenty years, the Utah Human Race on Thanksgiving Day has brought Utahans together for a…
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Email Marketing at Scale – Best Practices for Event Directors
Email is one of the most effective tools event directors have to promote events, engage participants, and build lasting communities. RunSignup’s Email v2 system was built specifically to support event marketing at scale—while handling the complex technical details behind the scenes. As…
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Asylum Pride House Welcome Walk
About the Asylum Pride House Welcome Walk Hello! I’m Chris Newcomer, the Peer-to-Peer Fundraising Lead for RunSignup | GiveSignup. I’ve been working with our nonprofit customers for almost six years, helping them make the best use of our tools and build out…
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Sioux Falls Marathon – A Seamless RaceDay Integrations with Mtec Results
Overview The 2025 Sioux Falls Marathon, produced by Thomas Lee and Jerry Palleschi of the Sioux Falls Sports Authority, continues to be a standout event for runners chasing 50-state challenges. With 2,176 participants across multiple distances — Marathon, Half Marathon, 5K, and…
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Why You Should Host Your Race on RunSignup
As a race director, you have plenty of options when it comes to online registration. While it might seem smart to list your event on multiple sites “to reach more participants,” it actually creates more issues than it solves. At RunSignup, we’ve…
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Email V2 Inspiration: Real Examples from Real Customers
Email V2 has become one of the most powerful tools across our platform — helping events communicate more efficiently, creatively, and effectively with their participants. From pre-event reminders and fundraising updates to ticket confirmations and member newsletters, customers are using Email V2…
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Miller Park Zoo: Engaging the Community with Races & Events
Miller Park Zoo in Bloomington, Illinois, uses both RunSignup and TicketSignup to power their annual race and ticketed events. From a springtime Zoo Stampede to the popular Brews at the Zoo, the zoo leverages each platform’s unique tools to create seamless participant…
Read MoreKey Marketing Tools
The Latest Marketing Updates
Race Registration Discounts: When to Use a Coupon Code vs. a Referral Link
If you’ve ever wanted to offer a race registration discount or incentivize word-of-mouth sign-ups for your race, you’ve probably run into two options in RunSignup: coupon codes and referral links. They might seem interchangeable at first, but they serve different purposes —…
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What Referral Program Works Best?
We know referral programs work. But, if you’re investing time and money into a referral program, it makes sense that you’ll want to maximize the results. But the truth is, there isn’t really a one-size fits all referral program that works best…
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Do Referral Rewards Programs Work?
We first released automated referral rewards in 2016. A decade later, it’s still consistently one of the best ways a race can boost registrations and reach new runners. Because of that, we incorporate referral rewards into our setup recommendations. However, not all…
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Can RunSignup Market My Race?
Can RunSignup Market My Race? It’s one of the first questions race directors ask — and it’s a fair one. You’re investing time, money, and energy into your event, and you want to know whether the platform you’re trusting with your registrations…
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4 Ways to Grow Your Race: A Complete Marketing Guide for Race Directors
Growing a race takes more than a great course and a well-stocked finish line. It takes a consistent, strategic approach to marketing — one that builds awareness, drives registrations, and brings runners back year after year. The good news? RunSignup gives you…
Read MoreUTM Parameters for GA4 in RunSignup Emails
UTM parameters for GA4 in RunSignup emails help events understand how email marketing drives engagement and revenue with Google Analytics. RunSignup gives every event free, unlimited Email Marketing, and GA4 UTM parameters now make it easier to measure the real impact of…
Read MoreWhy You Should Host Your Race on RunSignup
As a race director, you have plenty of options when it comes to online registration. While it might seem smart to list your event on multiple sites “to reach more participants,” it actually creates more issues than it solves. At RunSignup, we’ve…
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Marketing Strategies for Small Races
Hosting a small race doesn’t mean you need a big marketing budget to make a huge impact. With the right strategies – smart email communication, QR codes, referrals, and strong storytelling – small races can grow registration, boost engagement, and build loyal…
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Pricing Your Race for Growth
As a race director, you’ve built a successful race and have a solid pricing model. Now, you’re ready to grow and expand your event! RunSignup offers a range of free marketing tools that race directors can take advantage of. Today, we’re going…
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Harpoon 5-Miler: Pushing the Envelope with Marketing 365 Days a Year
Continuous Improvement for a Sellout Race The Harpoon 5-Miler has sold out many times in it’s 24 year history, but that doesn’t mean the race is simply riding on its coattails. After facing challenges reigniting enthusiasm post-COVID, the race has exploded in…
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When to Open (Renew) Next Year’s Race?
Your race is coming up this Saturday. In the back of your mind you are wondering “When should I open next year’s race?” The answer, of course is when you are ready! This blog discusses some of the options, tradeoffs and various…
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Greater Philadelphia YMCA Gobble Wobble
It’s no secret that Thanksgiving day is the biggest running day of the year. And in the Philadelphia area, the Greater Philadelphia YMCA has traditionally hosted a local Gobble Wobble across several locations. In 2024, they’re continuing to refine their events, with…
Read MoreRaceDay Tools
All the Latest RaceDay Updates
RaceDay CheckIn v63: Clearer Bib Entry, Better CheckIn Review Prompts, and More Reliable Live Updates
RaceDay CheckIn v63 is all about making race-day operations feel smoother, clearer, and more dependable for staff at the tent, on the course, or at a kiosk. This release improves the manual bib entry experience, makes label printing more reliable, clarifies review…
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Scaling Up: How Timers Partner to Power Two of the Country’s Largest Dynamic-Bib 10Ks with RaceDay Technology
In April 2026, GO Race Productions and PrimeTime Timing used RunSignup’s RaceDay technology suite to time two of the country’s largest road races in the country — the Crescent City Classic 10K in New Orleans and the Ukrop’s Monument Avenue 10K in…
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RaceJoy Certified Timer Resources
Below are RaceJoy Certified Timer resources to help share the value of RaceJoy to event directors and equip races with everything participants and spectators need on race day — for both standard GPS tracking and chip-based predictive pace. These videos make it…
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Know Who’s Back: RaceDay CheckIn Displays Loyalty
RunSignup’s free RaceDay CheckIn displays loyalty of participants by showing the history of repeat years at the race directly at the point of check-in, letting volunteers and staff know whether they’re greeting someone for the first time or welcoming back a multi-year…
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NEW: Announcer Mode in RaceDay Mobile App
RunSignup’s has introduced a new Announcer Mode in the RaceDay Mobile App, a new feature that delivers a continuous stream of live participant data to an announcer’s mobile device or tablet as participants pass timing equipment on the course or at the…
Read MoreHow Trail Racing Over Texas Modernized Their Ultra Race Operations by Switching to RunSignup
About Trail Racing Over Texas Trail Racing Over Texas (TROT) has been getting Texans outside and moving since 2014. After being revitalized in 2022 under new ownership by ultra-runner Cal Neff and his spouse Rachel, TROT has hosted hundreds of events across…
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Advanced RaceDay Technology Powers Millions of Interactions
We’re excited to share some incredible milestones from 2025 that showcase how our RaceDay technology platform has become the industry standard for race day operations. This past year, our integrated suite of tools powered more than 7.3+ million participant check-ins, scored 4.3…
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RunSignup RaceDay History
We have a long history of providing timers and races with great race day tools. We thought it would be fun to walk down memory lane to record some of the RunSignup RaceDay history… Also as a reminder that we continue to…
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New: Enhanced Timer Operations Dashboard for Improved Race Management
We’ve launched a new, enhanced timer operations dashboard for improved race managements. Timers now have access to a more powerful, cloud-based way to manage race-day operations from pre-race planning through post-race reporting. Designed specifically for timer workflows, the updated dashboard delivers greater…
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New Feature: Dynamic Results in the RunSignup AI Chatbot (BETA)
The RunSignup AI Chatbot (BETA) just got smarter. With the new Dynamic Results feature, participants can now get real-time race results directly through the chatbot. Instead of searching multiple the results page, runners can simply ask the chatbot questions like: The chatbot…
Read MoreWhy You Should Host Your Race on RunSignup
As a race director, you have plenty of options when it comes to online registration. While it might seem smart to list your event on multiple sites “to reach more participants,” it actually creates more issues than it solves. At RunSignup, we’ve…
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Timer Utilities
Timer Utilities are a set of fully developed examples of how AI and RunSignup’s API can be used to extend RunSignup’s results and expand a Timer’s offerings without having to leave the ecosystem fully. Many of these applications have been documented and…
Read MoreMemberships (Now in Beta)
All the Latest on Memberships
Migrating Your Membership Organization to RunSignup Has Never Been Easier
If you’re hosting a membership organization on another platform and considering a switch, there’s never been a better time to move to RunSignup. With our new Membership Claiming Tool, migrating your existing members is a straightforward process — and your members can…
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Skip the Signup: On-Site Member Check-In for Running Clubs
Running clubs are always looking for ways to reduce friction for their members. With hundreds of clubs already using Memberships to register and engage their community, the next challenge is member check-in for running clubs that host recurring training runs. Attendance tracking…
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On-Site Ticketing for Members, Print Label Customization, and More!
Membership organizations that run ticketed events have traditionally had to manage their member lists separately from their ticketing. That usually means exporting a member database, importing it into the event, or asking every member to pre-register online before they show up. It…
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How Richmond Road Runners Club Manages Membership and Events for 1,900+ Members with RunSignup
About Richmond Road Runners Club Founded in 1978, the Richmond Road Runners Club (RRRC) has spent nearly five decades building one of the most active running communities in the country. Based in Richmond, Virginia, RRRC’s mission is to inspire and support healthy,…
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Catching Up With Memberships Customers at RRCA
This weekend, the RunSignup team headed to Arlington for the Road Runners Club of America Convention. RRCA was one of the first conferences we started attending (back in the early 2010’s!), and it’s always one of our favorite events to catch up…
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Refunds for Membership Organizations
Processing refunds doesn’t have to be complicated. Whether you need to refund a membership, a donation, or a store purchase, your Membership Organization dashboard gives you the tools to handle it all — quickly and with full visibility. Before you can issue…
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Membership Race Discount Report
Membership organizations can now view member discounts across all races with the new Membership Race Discount Report. The report shows each race that offers member discounts to your organization with the total number of unique members who have registered, total member registrations…
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Membership Heatmap Added
We have brought our popular Heatmap to our Membership product. This allows for quick visualization of where your members are located. You can also pull down report details by zipcode that can help for organizations who might want to do target marketing,…
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Turn Event Registrations Into Growth With New Membership Display Options
RunSignup’s new Membership Display Options make it easier than ever to upsell club memberships during registration while delivering a better experience for existing members. With enhanced membership display options, events can now present compelling join prompts to non-members and showcase exclusive discounts…
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Membership Organization Summary Reports
Membership Organizations now have a Summary Reports tab to easily view and export your membership organization data. To view the Membership Organization Summary Reports, navigate to Reports >> Summary Reports in your dashboard. On the Summary Reports page, you can view a…
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Membership Features Series Part 5: Membership Saved Reports
This is part of our ongoing Membership Features Series, highlighting tools and best practices for membership organizations using RunSignup. Part 1: Dashboard Reports, Part 2: Recommended Website Features, Part 3: People vs Organization Membership Levels, and Part 4: Auto-Renewals. As our Membership Organization product continues…
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Membership Features Series Part 4: Auto-Renewals
This is part of our ongoing Membership Features Series, highlighting tools and best practices for membership organizations using RunSignup. Part 1: Dashboard Reports, Part 2: Recommended Website Features, Part 3: People vs Organization Membership Levels, and Part 5: Saved Reports. As our Membership Organization product…
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