Thank you for joining us for our RunSignup Roadshow! We’re so excited to get to meet more race directors and timers from around the country. If you’d like to dive a little deeper into any of the topics covered at your meeting, we have a set of resources for you below.
RaceTrends
If you want a quick-to-reference PDF version of the RaceTrends report, or more details from our midyear updates, you can find that at the links below.
Key Resources on Topics Covered
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Websites V2 (Now Available!)
Key Websites V2 Blogs
Email V2
The Latest Email V2 Updates…
From Five Vendors to One: How FRESHJUNKIE Racing Built a 50,000-Runner Portfolio on RunSignup
Mike Wattigny didn’t set out to run a five-state race portfolio. He got into endurance sports as a triathlete, and the love of the sport pulled him into volunteering, then into producing his own mountain bike races in Louisiana in the late…
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Turn Any Draft Email Into a Reusable Template
Great emails shouldn’t be one-and-done. If you’ve built a race update, a running club newsletter, or a sponsor thank-you that looked exactly right, you shouldn’t have to rebuild it from scratch next season. Now you don’t have to. RunSignup’s free Email V2…
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Customize Email Preview Text
RunSignup’s free and unlimited Email Marketing now lets you customize email preview text for every send. The gives race directors one more way to stand out in crowded inboxes without having to pay anything for email. Paired with a built-in AI Assistant…
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Set It and Forget It: A Race Director’s Guide to Automated Email Tools
In our race marketing guide, we covered email as one of the four pillars of growing your event — and for good reason. According to the 2025 RaceTrends Report, 12% of registration dollars are directly attributed to email marketing. But sending effective…
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How Trail Racing Over Texas Modernized Their Ultra Race Operations by Switching to RunSignup
About Trail Racing Over Texas Trail Racing Over Texas (TROT) has been getting Texans outside and moving since 2014. After being revitalized in 2022 under new ownership by ultra-runner Cal Neff and his spouse Rachel, TROT has hosted hundreds of events across…
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UTM Parameters for GA4 in RunSignup Emails
UTM parameters for GA4 in RunSignup emails help events understand how email marketing drives engagement and revenue with Google Analytics. RunSignup gives every event free, unlimited Email Marketing, and GA4 UTM parameters now make it easier to measure the real impact of…
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Email Data Replacement Tags: What, Why, and How?
Use data replacement tags to personalize your emails and show your understanding and appreciation of your participant’s relationship with your event and organization. With just a few clicks — or by typing a percent sign (%) — you can dynamically insert participant-specific…
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How The Utah Human Race Managed Record Breaking Participation
Utah Food Bank has served their state since 1904, distributing tens of millions of meals annually through hundreds of partner agencies throughout the state. For the last twenty years, the Utah Human Race on Thanksgiving Day has brought Utahans together for a…
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Email Marketing at Scale – Best Practices for Event Directors
Email is one of the most effective tools event directors have to promote events, engage participants, and build lasting communities. RunSignup’s Email v2 system was built specifically to support event marketing at scale—while handling the complex technical details behind the scenes. As…
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Asylum Pride House Welcome Walk
About the Asylum Pride House Welcome Walk Hello! I’m Chris Newcomer, the Peer-to-Peer Fundraising Lead for RunSignup | GiveSignup. I’ve been working with our nonprofit customers for almost six years, helping them make the best use of our tools and build out…
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Sioux Falls Marathon – A Seamless RaceDay Integrations with Mtec Results
Overview The 2025 Sioux Falls Marathon, produced by Thomas Lee and Jerry Palleschi of the Sioux Falls Sports Authority, continues to be a standout event for runners chasing 50-state challenges. With 2,176 participants across multiple distances — Marathon, Half Marathon, 5K, and…
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Why You Should Host Your Race on RunSignup
As a race director, you have plenty of options when it comes to online registration. While it might seem smart to list your event on multiple sites “to reach more participants,” it actually creates more issues than it solves. At RunSignup, we’ve…
Read MoreKey Marketing Tools
The Latest Marketing Updates
Volunteers V2: FAQ
Last month we announced a Limited Beta program for RunSignup Volunteers V2. Unlike our legacy product, Race Volunteers that is accessed only from a race dashboard, Volunteers V2 is a standalone product that can be linked to events (races and ticket events)….
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SMS Marketing Coming to RunSignup
Email is the workhorse of event marketing — RunSignup/TicketSignup sent 850 million emails on behalf of our customers last year. But your participants’ attention has moved. Nearly three quarters of race website traffic now comes from a phone, and text messages get…
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Announcing the FanIQ One + RunSignup Partnership for Social Automation
Paid Social Anyone Can Run. Results Everyone Can See. RunSignup is partnering with FanIQ One to give event customers a new option for automating their social media marketing. FanIQ One is a paid social automation platform for live events that gives your…
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How to Create a Marketing Plan for Your Race
Every race director wants more registrations, but “just market it more” isn’t a plan. At RunSignup University 2026, Bryan Jenkins walked race directors through a session on how to create a marketing plan — one with pricing strategy, referral programs, community partnerships,…
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Race Registration Discounts: When to Use a Coupon Code vs. a Referral Link
If you’ve ever wanted to offer a race registration discount or incentivize word-of-mouth sign-ups for your race, you’ve probably run into two options in RunSignup: coupon codes and referral links. They might seem interchangeable at first, but they serve different purposes —…
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What Referral Program Works Best?
We know referral programs work. But, if you’re investing time and money into a referral program, it makes sense that you’ll want to maximize the results. But the truth is, there isn’t really a one-size fits all referral program that works best…
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Do Referral Rewards Programs Work?
We first released automated referral rewards in 2016. A decade later, it’s still consistently one of the best ways a race can boost registrations and reach new runners. Because of that, we incorporate referral rewards into our setup recommendations. However, not all…
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Can RunSignup Market My Race?
Can RunSignup Market My Race? It’s one of the first questions race directors ask — and it’s a fair one. You’re investing time, money, and energy into your event, and you want to know whether the platform you’re trusting with your registrations…
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4 Ways to Grow Your Race: A Complete Marketing Guide for Race Directors
Growing a race takes more than a great course and a well-stocked finish line. It takes a consistent, strategic approach to marketing — one that builds awareness, drives registrations, and brings runners back year after year. The good news? RunSignup gives you…
Read MoreUTM Parameters for GA4 in RunSignup Emails
UTM parameters for GA4 in RunSignup emails help events understand how email marketing drives engagement and revenue with Google Analytics. RunSignup gives every event free, unlimited Email Marketing, and GA4 UTM parameters now make it easier to measure the real impact of…
Read MoreWhy You Should Host Your Race on RunSignup
As a race director, you have plenty of options when it comes to online registration. While it might seem smart to list your event on multiple sites “to reach more participants,” it actually creates more issues than it solves. At RunSignup, we’ve…
Read More
Marketing Strategies for Small Races
Hosting a small race doesn’t mean you need a big marketing budget to make a huge impact. With the right strategies – smart email communication, QR codes, referrals, and strong storytelling – small races can grow registration, boost engagement, and build loyal…
Read MoreRaceDay Tools
All the Latest RaceDay Updates
Backing the Backbone: RunSignup’s Investment in Timers
Timers are the backbone of the endurance industry, providing races with technical guidance and race-day logistics that go far beyond scoring and results. RunSignup heavy investment in timers focuses on enterprise-grade technology built specifically for timers—offered at free to minimal cost—and backs…
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RaceDay CheckIn 3.2.65: Multiple Labels and Configuration Access Controls
This release of RaceDay CheckIn adds two things race directors have asked for. You can now design more than one label per configuration and print them together, and you can control which configuration your volunteers land in and whether they can change…
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Manage Race Photos in Bulk: Select, Delete, and Add to Album
Uploading thousands of race photos is easy. Sorting through them afterward takes longer than it should. You can now select multiple photos in the photo viewer and delete them or add them to another album in a single action. Where to find…
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New Photo-Based Timing Field Test
RunSignup’s new photo-based timing turns bib-tagged race photos into timing reads. Snap a photo in RaceDay Mobile, and a bib number and timestamp flow straight into a stream in RaceDay Scoring. This new feature serves as a powerful supplement to chip timing,…
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NEW: Photo-Based Timing Reads for Timers
We are excited to announce our new photo-based timing solution that puts big-race technology within reach of every race budget. Using phones or tablets you already have on hand, you can help your races deliver the real-time data and finish line coverage…
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Introducing Photo-Based Timing
We are excited to announce our new photo-based timing solution that puts big-race technology within reach of every race budget. Using phones or tablets you already have on hand, your race can now deliver the real-time data and finish line coverage once…
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Timers, Keep Your Races: Leveling Up Is No Longer Optional
This story — and others like it — illustrates the race retention problem timers face. Races don’t leave because of bad timing. They leave because a key contact moved on, a competitor made a more compelling case, or a relationship was never…
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RaceDay Mobile Version 6 is Now Available
The RaceDay Mobile version 6 is now available. This release is a major update with a host of improvements and includes a rebranding, previously known as RaceDay Mobile Timing app. The new name reflects the app’s expanded role on race day. Beyond backup or manual…
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RaceJoy Course Maps on Website V2
We have added a RaceJoy Course Map Component as yet another option on Website V2. If your event has RaceJoy enabled via one of our Timer Partners, this is a great interactive map that can have a ton of features built in…
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RaceDay CheckIn v63: Clearer Bib Entry, Better CheckIn Review Prompts, and More Reliable Live Updates
RaceDay CheckIn v63 is all about making race-day operations feel smoother, clearer, and more dependable for staff at the tent, on the course, or at a kiosk. This release improves the manual bib entry experience, makes label printing more reliable, clarifies review…
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Scaling Up: How Timers Partner to Power Two of the Country’s Largest Dynamic-Bib 10Ks with RaceDay Technology
In April 2026, GO Race Productions and PrimeTime Timing used RunSignup’s RaceDay technology suite to time two of the country’s largest road races in the country — the Crescent City Classic 10K in New Orleans and the Ukrop’s Monument Avenue 10K in…
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RaceJoy Certified Timer Resources
Below are RaceJoy Certified Timer resources to help share the value of RaceJoy to event directors and equip races with everything participants and spectators need on race day — for both standard GPS tracking and chip-based predictive pace. These videos make it…
Read MoreMemberships (Now in Beta)
All the Latest on Memberships
Collect Donations During Membership Registration
Membership organizations on RunSignup can now collect donations during membership registration. An optional donation step appears in the signup and renewal flow, so every new member and every renewal becomes a fundraising opportunity with no extra work for your team. Your members…
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Migrating Your Membership Organization to RunSignup Has Never Been Easier
If you’re hosting a membership organization on another platform and considering a switch, there’s never been a better time to move to RunSignup. With our new Membership Claiming Tool, migrating your existing members is a straightforward process — and your members can…
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Skip the Signup: On-Site Member Check-In for Running Clubs
Running clubs are always looking for ways to reduce friction for their members. With hundreds of clubs already using Memberships to register and engage their community, the next challenge is member check-in for running clubs that host recurring training runs. Attendance tracking…
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On-Site Ticketing for Members, Print Label Customization, and More!
Membership organizations that run ticketed events have traditionally had to manage their member lists separately from their ticketing. That usually means exporting a member database, importing it into the event, or asking every member to pre-register online before they show up. It…
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How Richmond Road Runners Club Manages Membership and Events for 1,900+ Members with RunSignup
About Richmond Road Runners Club Founded in 1978, the Richmond Road Runners Club (RRRC) has spent nearly five decades building one of the most active running communities in the country. Based in Richmond, Virginia, RRRC’s mission is to inspire and support healthy,…
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Catching Up With Memberships Customers at RRCA
This weekend, the RunSignup team headed to Arlington for the Road Runners Club of America Convention. RRCA was one of the first conferences we started attending (back in the early 2010’s!), and it’s always one of our favorite events to catch up…
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Refunds for Membership Organizations
Processing refunds doesn’t have to be complicated. Whether you need to refund a membership, a donation, or a store purchase, your Membership Organization dashboard gives you the tools to handle it all — quickly and with full visibility. Before you can issue…
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Membership Race Discount Report
Membership organizations can now view member discounts across all races with the new Membership Race Discount Report. The report shows each race that offers member discounts to your organization with the total number of unique members who have registered, total member registrations…
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Membership Heatmap Added
We have brought our popular Heatmap to our Membership product. This allows for quick visualization of where your members are located. You can also pull down report details by zipcode that can help for organizations who might want to do target marketing,…
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Turn Event Registrations Into Growth With New Membership Display Options
RunSignup’s new Membership Display Options make it easier than ever to upsell club memberships during registration while delivering a better experience for existing members. With enhanced membership display options, events can now present compelling join prompts to non-members and showcase exclusive discounts…
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Membership Organization Summary Reports
Membership Organizations now have a Summary Reports tab to easily view and export your membership organization data. To view the Membership Organization Summary Reports, navigate to Reports >> Summary Reports in your dashboard. On the Summary Reports page, you can view a…
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Membership Features Series Part 5: Membership Saved Reports
This is part of our ongoing Membership Features Series, highlighting tools and best practices for membership organizations using RunSignup. Part 1: Dashboard Reports, Part 2: Recommended Website Features, Part 3: People vs Organization Membership Levels, and Part 4: Auto-Renewals. As our Membership Organization product continues…
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