Thank you for joining us for our RunSignup Roadshow! We’re so excited to get to meet more race directors and timers from around the country. If you’d like to dive a little deeper into any of the topics covered at your meeting, we have a set of resources for you below.
RaceTrends
If you want a quick-to-reference PDF version of the RaceTrends report, or more details from our midyear updates, you can find that at the links below.
Key Resources on Topics Covered
Jump To:
Websites V2 (Now Available!)
Key Websites V2 Blogs
Email V2
The Latest Email V2 Updates…
How Trail Racing Over Texas Modernized Their Ultra Race Operations by Switching to RunSignup
About Trail Racing Over Texas Trail Racing Over Texas (TROT) has been getting Texans outside and moving since 2014. After being revitalized in 2022 under new ownership by ultra-runner Cal Neff and his spouse Rachel, TROT has hosted hundreds of events across…
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UTM Parameters for GA4 in RunSignup Emails
UTM parameters for GA4 in RunSignup emails help events understand how email marketing drives engagement and revenue with Google Analytics. RunSignup gives every event free, unlimited Email Marketing, and GA4 UTM parameters now make it easier to measure the real impact of…
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Email Data Replacement Tags: What, Why, and How?
Use data replacement tags to personalize your emails and show your understanding and appreciation of your participant’s relationship with your event and organization. With just a few clicks — or by typing a percent sign (%) — you can dynamically insert participant-specific…
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How The Utah Human Race Managed Record Breaking Participation
Utah Food Bank has served their state since 1904, distributing tens of millions of meals annually through hundreds of partner agencies throughout the state. For the last twenty years, the Utah Human Race on Thanksgiving Day has brought Utahans together for a…
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Email Marketing at Scale – Best Practices for Event Directors
Email is one of the most effective tools event directors have to promote events, engage participants, and build lasting communities. RunSignup’s Email v2 system was built specifically to support event marketing at scale—while handling the complex technical details behind the scenes. As…
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Asylum Pride House Welcome Walk
About the Asylum Pride House Welcome Walk Hello! I’m Chris Newcomer, the Peer-to-Peer Fundraising Lead for RunSignup | GiveSignup. I’ve been working with our nonprofit customers for almost six years, helping them make the best use of our tools and build out…
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Sioux Falls Marathon – A Seamless RaceDay Integrations with Mtec Results
Overview The 2025 Sioux Falls Marathon, produced by Thomas Lee and Jerry Palleschi of the Sioux Falls Sports Authority, continues to be a standout event for runners chasing 50-state challenges. With 2,176 participants across multiple distances — Marathon, Half Marathon, 5K, and…
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Why You Should Host Your Race on RunSignup
As a race director, you have plenty of options when it comes to online registration. While it might seem smart to list your event on multiple sites “to reach more participants,” it actually creates more issues than it solves. At RunSignup, we’ve…
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Email V2 Inspiration: Real Examples from Real Customers
Email V2 has become one of the most powerful tools across our platform — helping events communicate more efficiently, creatively, and effectively with their participants. From pre-event reminders and fundraising updates to ticket confirmations and member newsletters, customers are using Email V2…
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Miller Park Zoo: Engaging the Community with Races & Events
Miller Park Zoo in Bloomington, Illinois, uses both RunSignup and TicketSignup to power their annual race and ticketed events. From a springtime Zoo Stampede to the popular Brews at the Zoo, the zoo leverages each platform’s unique tools to create seamless participant…
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Custom Reply to for Volunteer Emails
You can now set a custom reply to for Volunteer Emails. This allows volunteers to email with an address that is not the main race contact. There is an overall setting to apply to all Volunteer emails. In addition, you can override…
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Marketing Strategies for Small Races
Hosting a small race doesn’t mean you need a big marketing budget to make a huge impact. With the right strategies – smart email communication, QR codes, referrals, and strong storytelling – small races can grow registration, boost engagement, and build loyal…
Read MoreKey Marketing Tools
The Latest Marketing Updates
UTM Parameters for GA4 in RunSignup Emails
UTM parameters for GA4 in RunSignup emails help events understand how email marketing drives engagement and revenue with Google Analytics. RunSignup gives every event free, unlimited Email Marketing, and GA4 UTM parameters now make it easier to measure the real impact of…
Read MoreWhy You Should Host Your Race on RunSignup
As a race director, you have plenty of options when it comes to online registration. While it might seem smart to list your event on multiple sites “to reach more participants,” it actually creates more issues than it solves. At RunSignup, we’ve…
Read MoreMarketing Strategies for Small Races
Hosting a small race doesn’t mean you need a big marketing budget to make a huge impact. With the right strategies – smart email communication, QR codes, referrals, and strong storytelling – small races can grow registration, boost engagement, and build loyal…
Read More
Pricing Your Race for Growth
As a race director, you’ve built a successful race and have a solid pricing model. Now, you’re ready to grow and expand your event! RunSignup offers a range of free marketing tools that race directors can take advantage of. Today, we’re going…
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Harpoon 5-Miler: Pushing the Envelope with Marketing 365 Days a Year
Continuous Improvement for a Sellout Race The Harpoon 5-Miler has sold out many times in it’s 24 year history, but that doesn’t mean the race is simply riding on its coattails. After facing challenges reigniting enthusiasm post-COVID, the race has exploded in…
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When to Open (Renew) Next Year’s Race?
Your race is coming up this Saturday. In the back of your mind you are wondering “When should I open next year’s race?” The answer, of course is when you are ready! This blog discusses some of the options, tradeoffs and various…
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Greater Philadelphia YMCA Gobble Wobble
It’s no secret that Thanksgiving day is the biggest running day of the year. And in the Philadelphia area, the Greater Philadelphia YMCA has traditionally hosted a local Gobble Wobble across several locations. In 2024, they’re continuing to refine their events, with…
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Getting Merchandise for Your Race
Endurance events tend to hold a special place for people. Whether it was a bucket-list item like running a marathon, or having a fun day with friends and family at a 5k, holding on to those memories is important for a lot…
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Social Media Links for Websites V2
Social media links for Race Websites V2 make it easy to promote your event or organization’s social media pages. Feature icons that link directly to your Facebook, Instagram, Youtube, LinkedIn, X (Twitter), and custom links. Social Media Links is a website component…
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RunSignup University Independent Study: Updating Your Marketing
We recently held our inaugural RunSignup University. The two day event gave attendees an opportunity to deepen their product knowledge and get the most out of RunSignup. Being there in person was certainly the best way to learn the most, but seats…
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How to Set Up a GA4 Account and Integrate with RunSignup
This blog is part of our Marketing Analytics series. It explains how to create a Google Analytics 4 account and integrate with your RunSignup events. It’s easy and free to set up GA4. To get started, all you need is a Google…
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Marketing Analytics for Events
This week we did a series of 3 webinars on Marketing Analytics for events. Analytics help your event(s) make informed marketing decisions. There are two analytics tools that we covered in our webinar series: RaceInsights and Google Analytics 4. RaceInsights RaceInsights is…
Read MoreRaceDay Tools
All the Latest RaceDay Updates
How Trail Racing Over Texas Modernized Their Ultra Race Operations by Switching to RunSignup
About Trail Racing Over Texas Trail Racing Over Texas (TROT) has been getting Texans outside and moving since 2014. After being revitalized in 2022 under new ownership by ultra-runner Cal Neff and his spouse Rachel, TROT has hosted hundreds of events across…
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Advanced RaceDay Technology Powers Millions of Interactions
We’re excited to share some incredible milestones from 2025 that showcase how our RaceDay technology platform has become the industry standard for race day operations. This past year, our integrated suite of tools powered more than 7.3+ million participant check-ins, scored 4.3…
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RunSignup RaceDay History
We have a long history of providing timers and races with great race day tools. We thought it would be fun to walk down memory lane to record some of the RunSignup RaceDay history… Also as a reminder that we continue to…
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New: Enhanced Timer Operations Dashboard for Improved Race Management
We’ve launched a new, enhanced timer operations dashboard for improved race managements. Timers now have access to a more powerful, cloud-based way to manage race-day operations from pre-race planning through post-race reporting. Designed specifically for timer workflows, the updated dashboard delivers greater…
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New Feature: Dynamic Results in the RunSignup AI Chatbot (BETA)
The RunSignup AI Chatbot (BETA) just got smarter. With the new Dynamic Results feature, participants can now get real-time race results directly through the chatbot. Instead of searching multiple the results page, runners can simply ask the chatbot questions like: The chatbot…
Read MoreWhy You Should Host Your Race on RunSignup
As a race director, you have plenty of options when it comes to online registration. While it might seem smart to list your event on multiple sites “to reach more participants,” it actually creates more issues than it solves. At RunSignup, we’ve…
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Timer Utilities
Timer Utilities are a set of fully developed examples of how AI and RunSignup’s API can be used to extend RunSignup’s results and expand a Timer’s offerings without having to leave the ecosystem fully. Many of these applications have been documented and…
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RaceDay CheckIn v58: Improved Participant Lookup, Medical Tracking, and Device Support
Race day check-in just got faster and more reliable with the latest release of RunSignup’s RaceDay CheckIn app, v58. This update focuses on streamlining your staff’s workflow, improving medical tent operations, and ensuring compatibility with the latest phones and tablets. What’s New:…
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RaceJoy’s New Predictive Tracking
RaceJoy recently introduced predictive map positioning, giving timers a powerful new way to deliver a “big marathon” style experience. With this feature, spectators can now see every participant on the course—even those not carrying phones—by combining chip timing data streamed from RaceDay Scoring with…
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2026 Timer Education Summit
JANUARY 27-28 in TAMPA Elevating Timer Skills, Technology & Community RunSignup is hosting its 2026 Timer Education Summit January 27-28, 2026 at the University of South Florida Health CAMLS facility in Tampa, Florida. This year’s summit continues RunSignup’s commitment to helping timers…
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Can RaceDay Scoring Handle My Weird Scoring Situation?
One of the most common questions we hear from timers is: “Can RaceDay Scoring handle my unique scoring situation?”The answer is almost always yes – and often in more than one way. RunSignup’s RaceDay Scoring is both powerful and flexible, giving timers the ability to…
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Back to School 4th Period: RaceDay
This is the fourth class in our Back to School series reviewing the key content and updates from the last year before you dive into the busy fall race season. This class covers RaceDay tools, with a focus on new real-time releases…
Read MoreMemberships (Now in Beta)
All the Latest on Memberships
Membership Organization Summary Reports
Membership Organizations now have a Summary Reports tab to easily view and export your membership organization data. To view the Membership Organization Summary Reports, navigate to Reports >> Summary Reports in your dashboard. On the Summary Reports page, you can view a…
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Membership Features Series Part 5: Membership Saved Reports
This is part of our ongoing Membership Features Series, highlighting tools and best practices for membership organizations using RunSignup. Part 1: Dashboard Reports, Part 2: Recommended Website Features, Part 3: People vs Organization Membership Levels, and Part 4: Auto-Renewals. As our Membership Organization product continues…
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Membership Features Series Part 4: Auto-Renewals
This is part of our ongoing Membership Features Series, highlighting tools and best practices for membership organizations using RunSignup. Part 1: Dashboard Reports, Part 2: Recommended Website Features, and Part 3: People vs Organization Membership Levels. As our Membership Organization product continues to grow and…
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Membership Features Series Part 3: People vs Organization Membership Levels
This is part of our ongoing Membership Features Series, highlighting tools and best practices for membership organizations using RunSignup. Part 1: Dashboard Reports, Part 2: Recommended Website Features, and and Part 4: Auto-Renewals. As our Membership Organization product continues to grow and evolve, we’re excited to launch…
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Membership Features Series Part 2: Recommended Website Features
This is part of our ongoing Membership Features Series, highlighting tools and best practices for membership organizations using RunSignup. Part 1: Dashboard Reports, Part 3: People vs Organization Membership Levels, and Part 4: Auto-Renewals. As our Membership Organization product continues to grow and evolve, we’re…
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Membership Features Series Part 1: Dashboard Reports
This is part of our ongoing Membership Features Series, highlighting tools and best practices for membership organizations using RunSignup. This is part 1 in the series. Here’s Part 2: Recommended Website Features, Part 3: People vs Organization Membership Levels, and Part 4: Auto-Renewals….
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Get Your Club (Membership Organization) Set Up with Auto-Renewal Before the New Year
As we approach the end of the year, we will see more and more users renewing their memberships for 2026 on RunSignup. Our Membership Organization product has auto-renewal settings which allow your members to enable this feature when they purchase a new…
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Private Membership Levels
We have added Private Membership levels to our Membership product. Private memberships can be visible to the public or hidden. They can also have a password. A good example is a swim club that requires becoming a member by becoming a bond…
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Back to School Extracurricular 1: Memberships
This is an extracurricular for our Back to School series reviewing the key content and updates from the last year before you dive into the busy fall race season. Your first Extracurricular covers the next generation Memberships product for running clubs and…
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New Membership Dashboard
We have released the new customizable Membership Dashboard. The new dashboard gives membership directors a quick view of the past year, as well as some key metrics displayed as cards at the top of the page. Here are some examples from live…
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5 Ways RunSignup Memberships Makes Life Easier
Nearly 1,000 membership organizations have been created since the release of our next generation Membership Platform, including clubs migrating from the legacy Clubs platform, new Membership organizations, and test organizations. At the heart of Memberships is a simple goal: making Membership sign…
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Twin City Track Club
Twin City Track Club: A Community-First Club The Twin City Track Club (TCTC) has a long history, having been founded in 1977 to promote running and ensure there were local races in their hometown of Winston Salem, NC. Today, it’s a multi-faceted…
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